Shahzwan Ramakrishnan

Leading the Web Publishing Team to deliver global digital transformation, content governance, and experience optimization across multiple platforms. My role extends beyond publishing into analytics, reporting, and digital product strategy—driving improvements that scale across the organization. Expanded Scope of Ownership – WPT now manages not only web publishing but also LMS publishing, EventPower publishing, web analytics, sentiment reporting, and digital product analytics, embedding our team deeper into the Digital Experience ecosystem. Strategic Transformation – Spearheaded the decommissioning of a digital product, generating $51,000 annual savings, and currently leading the enterprise-wide Taxonomy Rightsizing initiative for the main website. Marketing Ops Transition – Key contributor to the transition of Marketing Operations from EY to an internal model, supporting SFMC implementation, team hiring, and onboarding in KL. The initiative delivered US$3.9M per year in savings and strengthened internal marketing and intelligence capabilities through a scalable in-house operating model. Continuous Improvement Leadership – Embedded Lean Six Sigma culture across WPT; now 50%+ certified and 100% trained, driving measurable efficiency gains and stronger SLAs. Team & Business Transition – Successfully led WPT’s move from Digital Product Management into the Creative Content & Publishing organization, ensuring continuity and positioning the team for broader impact. Global Stakeholder Engagement – Partnering with stakeholders worldwide to deliver publishing, analytics, and transformation projects aligned with enterprise goals. I build high-performing teams, champion process excellence, and expand digital capabilities beyond publishing, ensuring our platforms and people deliver measurable impact at a scale on par with senior leadership.

• Providing solutions to banking and financial services industry clients concerns using Ultradata's Content Management Systems(CMS) and various tools. • Communicate with financial institutes from Southeast Asia and the Oceania region on a daily basis. • Participate in business development efforts and strategy engagements. • Front End development and testing of website and mobile applications. • Work alongside back end engineers and UX teams on specifications, design and acceptance testing. • Improving and creating user documentation for internal and external use. • Use JIRA ticketing system to manage client's consulting, maintenance and project queries. • Assist project managers in content management and device testing. • Manage client's SSL and domain purchases. • Banking website creation and management. • Using Google Analytics and Google Tag Manager to manage client CRO(conversion rate optimization) projects.

- Established and led the PJ Office IT Department, serving as the primary technology lead and escalation point. - Directed the full setup of a cost-effective in-house digital production studio for EW productions. - Spearheaded the creation of the PJ Pinnacle office including renovation coordination, IT infrastructure, and digital workspace setup. - Designed and implemented digital platforms for founders and senior leadership, including student portals and company website integrations. - Built scalable data storage and data-sharing solutions to support e-university operations. - Managed and supervised external contractors to ensure timely and quality delivery of digital initiatives. - Led company-wide social media and YouTube digital presence strategy, including content production and post-production. - Conducted digital market analysis to support IP development and strategic growth initiatives. - Utilized professional-grade software including Adobe Creative Cloud for digital production and branding.

• Serving as the first point of contact for customers seeking technical assistance over the phone or chat. • Explore current and evolving digital platforms and guide our clients to embrace it to make their work easier and more efficient. • Advise our clients on digital change so they can keep relevant in their working fields. • Assisted client in set up and maintenance of IT related hardware in their respective fields. • Worked around a 24/7 shift basis.

• Serving as the first point of contact for customers seeking technical assistance over the phone or email. • Performing remote troubleshooting through diagnostic techniques and pertinent questions. • Determining the best solution based on the issue and details provided by customers job. • Developed Knowledge Based Article based on case studies and commonly reported issue to assist agents in resolving issue in a more efficient manner. • Worked around a 24/7 shift basis. • Logging and keeping records of customer/employee queries. • Analysing call logs so you can spot common trends and underlying problems.