Shahrukh Sohail

— Regular contributor to Pakistan's largest English newspaper since 2013 (65m+ views per month) — Focused opinion and analysis pieces on sports

— Industry expert and analyst on sports for multiple TV Channels including Sky Sports, BBC, Indian Super League, PTV Sports, Geo Super, Waqt News, Such TV, Capital TV, NewsOne and DBTV. — Commentator for PTV Sports and Geo Super on live football games; Pakistan vs. Afghanistan (August, 2013) and Leisure Leagues National Championships (2018 & 2019), PFF Women's National Championship (2024) — Analyst for the official pre-match show of the 2013 SAFF Championship in Kathmandu, Nepal, produced by Kantipur TV and broadcast on Tolo TV (Afghanistan) and MTV (Maldives)

Recruited to oversee the scoping and development of the PFF's league ecosystem project. On a tight deadline, I drafted the Request-for-Proposal (RFP) process for kickstarting the project. Also developed an overarching league model that solved key pain points for the football ecosystem including club licensing, investment opportunities, youth competition development and women's football.

Worked with the leadership at Rubix Sports to ideate, develop and pitch international exhibition games in the Middle East. This was a multi-faceted project that involved financial, operational, commercial and marketing planning to conceive and develop the project for one of the largest government-owned entertainment entities in the region.

Joined the club in a transitionary period under a new ownership group and had a large mandate to build the marketing and commercial department from the ground up with a team of 5. Highlights: — Developed the club’s 5-year commercial and marketing strategy — Secured 6 new club sponsors within 3 months — Delivered 100% increase in club attendance and 2x increase in revenue

As head of the commercial department at Pecan, I held a large remit that involved line-managing the fundraising officer, oversee all partnerships efforts and collaborate closely with our Board of Directors and CEO to achieve revenue targets. — Delivered 60% of the annual £150,000 target within 4 months — Developed Pecan’s first 5-year partnership strategy — Secured 2 five-figure partnerships within 6 months

Joined the club for a placement within the marketing team with the aim of experiencing the Premier League life and also contributing directly in key focus areas. Aside from the marketing department, I helped ideate new initiatives including revenue generation from sports education and a 30-step plan to improve the club's sustainability efforts.

Spearheaded the effort to setup DataStream as an early market entrant in the growing sports industry of Saudi Arabia with the vision of being a turnkey solution provider for sports technology. This was multi-faceted role focused on sports consulting but included handling partnerships, client pitching and product development.

Was part of the 2022 ISC in London, which is one of the world's largest gatherings for sports with industry-leading 100 speakers, 6 sport business conference areas and 1000+ delegates, as a conference assistant through University of East London's event management course. This role involved close collaboration with the ISC team and trouble-shooting problems at the event, which was held at the Tottenham Hotspur Stadium (THS).