Shahnaz Moghaddam

CEO & Founder

About

Pilates is built on precision, quality, and attention to detail—values that inspire everything I do at ReformWear.As the founder of ReformWear, I create premium, custom-fit Reformer covers designed to protect equipment, elevate studio aesthetics, and enhance the overall Pilates experience.My goal is simple: to help studios preserve their investment while maintaining a clean, professional, and welcoming environment for their clients.I’m always excited to connect with Pilates studio owners, instructors, and wellness professionals who share a commitment to excellence.

Country

City

Canada

Industry

Health, Wellness & Fitness

Skill

Customer Experience, Branding, Product Development, Entrepreneurship

Experience

CEO & Founder

ReformWear inc

2025-4 - Present · 1 yr 6 mos

I founded ReformWear to bridge the gap between design and the Pilates experience. With a background in architecture, I’m passionate about creating handcrafted Reformer covers and accessories that prioritize hygiene, comfort, and aesthetics for modern Pilates studios. For me, it’s all about quality craftsmanship and thoughtful design that enhance every Pilates session.

Education

Azad University (IAU)

Architecture

2009-9 - 2013-6 · 3 yrs 10 mos

Bachelor of Architecture, Azad University My academic background in architecture developed my attention to detail, understanding of structure, and appreciation for functional design—skills that continue to influence my work in product development and design at ReformWear.