Shahd Hassib

Regional CRM Marketing & Customer Engagement Manager @ MAGRABi Retail Group

About

Regional CRM and Marketing Strategic Planning Manager with 12+ years of experience in retail and telecom, specializing in SaaS-driven marketing automation and data strategies to scale customer engagement across the MENA region. Expert in bridging the gap between complex data and actionable digital innovation.

Country

Egypt

City

Cairo

Industry

Higher Education

Skill

Decision-Making, Commercial Planning, Campaign Execution, Regional Marketing, Marketing Reporting, Vendor Management, Arabic, Multi-Channel Marketing, Strategy Implementation, Product Promotion, Budget Control, Product Planning, Customer Engagement, Marketing Budget Management, Competitive Marketing Strategies, Growth Strategies, Strategic Planning for Growth, Market Analysis, Business Strategy, Marketing Management

Experience

Regional CRM Marketing & Customer Engagement Manager

MAGRABi Retail Group

2023-3 - Present · 3 yrs 7 mos

• Lead the regional CRM function across the MENA region, overseeing customer lifecycle strategies for Magrabi, Doctor M, and Rivoli. • Drive digital transformation by leading the implementation and launch of Salesforce Marketing Cloud to automate personalized customer journeys. • Boost key performance indicators including retention rates and AOV through advanced segmentation and omnichannel engagement strategies. • Strategic Planning: Developed the 2026 CRM Strategy roadmap focused on enhancing the subscription model for the contact lens category and optimizing e-commerce journeys.

CRM Experience & Strategic Manager

The American University in Cairo

2021-1 - 2023-3 · 2 yrs 3 mos

•Developed comprehensive CRM frameworks to enhance student and alumni engagement. • Utilized data analytics to streamline communication touchpoints and improve service delivery.

Senior Supervisor Young Professionals Segment

e& Egypt

2019-7 - 2021-1 · 1 yr 7 mos

Egypt

•Managed high-value product portfolios and retention campaigns for a massive subscriber base. • Utilized data-driven insights to reduce churn and increase revenue growth through targeted cross-selling and up-selling initiatives.