shagun seth
practice lead, design research
About
With a background in psychology, ethnography and human-centred design, I have worked across consumer insights, culture and design strategy for the last 9 years, to unlock innovation and to solve complex, ambiguous problems. In partnership with consumer brands and the social impact sector, I’ve worked towards launching products, services and programs and towards brand positioning across existing and white-space markets, thereby delivering tangible, high value results. - Worked in over 30 categories with projects across UK, South Asia, SE Asia, Europe and Africa - Designed and facilitated several capability building workshops on Design Thinking and Innovation with large corporates, non profits and top business and design schools
united kingdom
london
design
market research, marketing communications, corporate communications, customer insight, marketing strategy, qualitative research, integrated marketing, marketing research, advertising, research, public relations, brand management, strategic thinking
Experience
senior manager
quantum consumer solutions
Responsible for the end to end research journey (leading key Client accounts, conceptualizing projects, doing ethnography and qualitative fieldwork, analysis and presentations to key Client stakeholders) thereby helping clients arrive at powerful, relevant and actionable solutions
practice lead, design research
ey seren
associate manager
quantum consumer solutions
senior research executive
quantum consumer solutions
account executive
edelman
research manager
quantum consumer solutions
corporate communications: summer intern
johnson & johnson
user research lead and social impact practice lead
tinkerlabs
Heading User Research and the Social Innovation Practice at TinkerLabs, India's only business led design thinking and innovation firm focused on training and consulting As part of this, I ran design thinking training, consulting and organisational transformation projects. As the core research person in the team, my role involves strategising on best research tools and methods, conducting design research/ethnography, ideating and building solution prototypes that emerge from deep user needs and reflect the user's pain points, motivations and aspirations. I then tested these solution prototypes through rounds of quick consumer testing before the on ground roll out I also ran design thinking sprints and workshops with corporates to solve business challenges. The best part is that often in as little as 2 days we arrived at robust, user tested solutions that were then quickly implemented back in the business In addition, I taught design thinking courses at top MBA schools (IIM Indore, MICA, SPJIMR)
director, innovation and design strategy
the social kinetic
* The Social Kinetic empowers people, organisations, systems & governments to solve complex health and technology challenges. Everything we do has social purpose at its core. From improving community integration in Bradford to developing the health tech strategy for IBM, building trust in AI or working on the role and potential of digital to deliver personalised care for NHS England As No.2 to the Founder and Chief Executive, my role involves: * Crafting the strategic direction and value proposition for The Social Kinetic: Human-Centred Design x Engagement * Unlocking high-value business growth: Pitching and winning high-impact projects, creating new offerings and developing the business model * Designing, leading and delivering research, strategy, organisational transformation, growth and innovation projects end to end * Leading The Social Kinetic community: Steering values and culture and upskilling the team and network of partners In addition, I am a visiting professor at Central St. Martins and Ravensbourne University London on research tools and human centred design
Education
symbiosis international university
communication management
university of mumbai
psychology
Distinction all 3 years
mayo college girls school
humanities
symbiosis institute of media and communication, pune
communication management
sophia college for women
psychology
Distinction all 3 years
shagun seth's Contact Information
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