Shafira Nafisha

One of the leading company in Indonesia manufacturing and promote innovative pharmaceutical products which aligned with the voice of customers in Indonesia. We have a wide range of leading and innovative brands such as Nourish Skin, Microlax, Polysilane, Thermolythe, Omepros, Viostin, etc. Responsibilities : • Assist in planning the New Product Development (NPD) strategy using the 6P framework (Positioning, Product, Packaging, Price, Place, Promotion) • Managing trade program & promotion for brands in order to improve brand performance in all channel (general trade, modern trade,& ecommerce), and ensure the programs are implemented according to guidelines • Handling BTL (Below The Line) brand plan activations (POSM for in-store, branding, sponsorship, event etc) • Successfully handled more than 500++ retail stores in Indonesia Nationwide by created targeted marketing programs to drive traffic, sales, and brand awareness across each stores. • Trategizing brand plans positioning • Analyzing brand performance, gain critical insights, & propose actionable plan • Create brand guiidelines, including visuals, tone, and messaging • Conducting market visit, and analyze consumers behavior & competitors • Collaborate across functions and with external parties (advertising, media agencies etc) to ensure the brand's communication plan are delivered accordingly & meet the objectives

One of the fastest-growing beauty companies in Indonesia that aspires to be the largest vertically integrated beauty ecosystem from supply to retail. BeautyHaul launched its first in-house beauty brand named Somethinc. BeautyHaul also launched their another brand named GlowInc Potion, Amaterasun, and Hint. Achievement: - Manage business objectives for General Trade promotions programme and drive 30,000 transactions (revenue of IDR 1.7 bio) for Checkmatte Transfer proof Lipstick product in 2 months - Create 360 Marketing plan (create key selling points, competitor benchmark, and brand activation in digital, offline, partnership) for hair product No Wonder 8 seconds Hair Treatment Water & pH Restore Hair Rinsing Vinegar - Develop marketing strategy for product launch campaign for Calm Down moisturizer upsize 50gr #MakinBesarMakinKalem , Calm Down refill package, and serum (5% Mandelic Acid & 10% Lactic) utilizing 200+ KOLs on Tiktok, Twitter, and Instagram - Successfully execute digital campaign Checkmatte Transferproof Lipstick & Calm Down Moisturizer upsize 50gr #MakinBesarMakinKalem with achievement 100% submission with 400K+ contents engagement Responsibilities : - Project revamp ecommerce somethinc (Tiktokshop, Shopee, Tokopedia, Lazada) for all product - Develop Somethinc product focus strategy such as manage KOL database, analyze & categorize KOLs, create briefs, content quality review, provide recommendation to achieve brand objective - Conduct market research & competitor intelligence and propose actionable insight - Work closely with internal team (Sales, Trade Marketing, Ads, Reasearch & Development) & external team (agencies) - Support Assistant Brand Manager & Senior Brand Manager for ad hoc project

Responsibilities : - Planned, executed and monitor brand activity & campaigns marketing (ATL, BTL, and Digital) for Vitamin Category (Fatigon dan Cerebrofort) - Managed offline marketing project campaigns & activations at Cerebrofort and Fatigon brand events by engaging a large group of communities, collaborating with multiple brands & partners. - Work closely with Senior Brand Manager in creating plans and strategies for digital/offline event & cross-brand project aligning with company’s offline marketing campaign & creating to manage the daily brand activities - Create and refreshment product knowledge for Cerebrofort and Fatigon brands - Aligned to build KOL talking points/SOW with brand team by involving KOLs in each project - Collaborate and negotiate with other brands, external vendors, Digital Agency, EO, KOL, retails, and other partners as well as internal teams (marketing, creative, sales, visual merchandiser, e-commerce, etc).

Achievement : - Increase Tiktok organic GMV by 387% and product views organic by 196% in June vs AVG past 3 month, record highest organic GMV and highest product views organic. - Successfully developed creative marketing campaign strategy for Vanish White Ramadhan which results in 6K++ KOLs engagement. - Developed marketing guidelines for KOL which result in 1.3% KOL Engagement Rate/ER (considered as average to good ER for campaign) Responsibilities : - Deliver execution of marketing projects and campaigns (TV Commercial & Digital) also measurement and analysis of impact. - End to End execution of marketing projects and campaigns, also measurement and analysis of impact. - Own and maintain campaign analytics and reporting. - Research and analyze market trends, demographics, competitor products, and other relevant information to form marketing strategies. - Contribute to the process of launching new products (new sizes & imports) - Aligned to build KOL talking points/SOW with brand team by involving KOLs in each project. - Worked closely with internal team: Brand, Media, Designer, Procurement, Shopper and External: Agency, Vendor for each marketing purposes. - Handling internal event as Master of Ceremony - Awarded certificates as "most improved mentee" from Reckitt and Kampus Merdeka Program.

Achievement : - Joined PT Sumber Alfaria Trijaya, Tbk in Magang & Studi Independen Bersetifikat ( Kampus Merdeka) Batch 3 Program as a Social Media Specialist Intern and competed with more than 10.000 students from universities all around Indonesia and got accepted as an intern. - Increase social media followers up to 70% in 2 months by maintain weekly new followers in average of 1K/week - Increase Click Through Rate (CTR) growth up to 40% in 3 months Responsibilities : - Analyze social media data and metrics and generate reports on a regular basis - Handle daily Instagram content (instastory, Instagram Reels, Feeds) - Creating an editorial calendar and table of content - Brainstorming campaign ideas - Handling internal event

Responsibilities : - Manage administrative side of operations data to ensure the data always run in real time - Giving informations, recommendations about product to customers and do upselling - Develop daily, weekly, monthly transaction reports