Shafia Tasleem

Senior Partner Marketing Associate @ Xoxoday

About

I tend to gravitate towards the part of marketing where things are slightly messy, where ideas need structure, campaigns need direction, and outcomes need to be tied back to real business impact.Over the past 4 years, I have worked across partner marketing, strategy, and execution, focusing on how GTM initiatives translate into pipeline. From account-based campaigns to events and partner-led collaborations, I build and drive initiatives that are designed to move beyond activity and towards measurable outcomes.I work closely with leadership and cross-functional teams to shape and execute marketing efforts that align with broader business goals. This exposure has helped me develop a strong understanding of how marketing fits into the larger growth engine, and where it can create the most impact.Alongside this, I bring a strong analytical lens to my work. Whether it is building Power BI dashboards in the insuretech space or evaluating campaign performance, I rely on data to guide decisions and refine strategy.I enjoy working in environments where marketing is closely connected to business outcomes, where there is room to think, build, and continuously improve how things are done.

Country

India

City

Bengaluru

Industry

Computer Software

Skill

Content Marketing, Go-to-Market Strategy, Data Analysis, Cross-functional Coordination, Partnership Marketing, KPI Dashboards, Business Analysis, DAX, SQL Server Reporting Services (SSRS), Hubspot, Inbound Marketing, Operations Management, Project Coordination, Market Research, Root Cause Analysis, Quality Metrics, Quality Processes, Data Analytics, Reporting & Analysis, HubSpot Sales Hub

Experience

Senior Partner Marketing Associate

Xoxoday

2025-9 - Present · 1 yr 1 mo

Bengaluru

Data Analyst

Arab Technologies Company

2025-7 - 2025-9 · 3 mos

Kuwait

Led the design and delivery of five enterprise-grade Power BI dashboards, transforming raw data into actionable insights. Key contributions included: - Building a robust data model with SQL, DAX, and Power Query to ensure consistency across diverse sources. - Implementing dataflows and on-premises gateways for seamless refresh and scalability. - Creating dynamic, user-friendly visuals with custom measures and KPIs for trend analysis. - Empowering leadership with real-time reporting to improve efficiency and decision-making.

Senior Executive - Strategic Partnership & Alliances

Onsurity

2023-9 - 2024-12 · 1 yr 4 mos

Bengaluru, Karnataka, India

Executed data-led strategies that supported $1.8M in revenue through partnerships and performance insights. Built Power BI dashboards for executive reporting and optimized CRM tools to track key partnership milestones. Played a visible role in representing the company at flagship events to scout new opportunities.

Partnerships and Alliances Executive

Onsurity

2021-12 - 2023-9 · 1 yr 10 mos

Bangalore Urban, Karnataka, India

- Handling Project management for partnerships and responsible for insights on detailed reports & MIS of existing partnerships - Acquisition of new partners & internal business trainings for a new product feature launched - Utilisation of Hubspot for analysing detailed data reports on client stages. - Co-ordinating with inter organisational teams for marketing, tech and KAM support.

Partnership & Alliances Intern

Onsurity

2021-9 - 2021-11 · 3 mos

Bangalore Urban, Karnataka, India

Assisted the Strategic Partnerships & Alliances team with acquiring and identifying key SPOCs of different companies in various industrial verticals/sectors. Created a database and performed outreach on the identified SPOCs and gained positive responses from them. Utilized HubSpot & understood its features and key functionalities.

Project Intern

OG Invest

2019-6 - 2019-7 · 2 mos

Bangalore Urban, Karnataka, India

The internship gave me an insight of the organizational departments/roles in OG Healthcare. Grasped the understanding of the functionality of these departments and published a Project report on the company.