Shafa Adinindya
Marketing Analytics Coordinator @ UNSW
About
Hi! My name is Shafa, an aspiring data analyst who has just graduated with a Bachelor of Commerce (Business Analytics & Accounting) from the University of New South Wales. Up to date, I’ve had a fair share of turning data into insights across professional and volunteer spaces, which have strengthened my foundation in big data analytics, organisational development, and data visualisation. 📊 Key Projects • Competitive Benchmarking Dashboard - UNSW (Power BI, Python, Excel) – Analysed UNSW programs against Group of 8 and ANZ institutions to identify strategic positioning gaps in pricing and entry requirements • Organisational Development and Growth Tracking Model - AIESEC Australia Ltd (Google Sheets) – Built a KPI-based performance model in Google Sheets to evaluate and categorise 12 national branches by index, tiers, and clusters, enabling clearer performance tracking and data-driven decisions • Customer Churn Analysis - NEOS Life (R, Excel) – Used predictive modeling techniques to identify attrition drivers, providing actionable insights for retention strategies ⚙️ Technical Skills • Programming: R, Python, SQL • Data & BI Tools: Power BI (DAX, Power Query, Data Model), Snowflake SQL, Microsoft Excel, Google Sheets • Analytics & Modeling: Predictive Modeling (Linear & Logistic Regressions, Decision Trees, Random Forests, Neural Networks), Time-Series Forecasting (ETS, STL, ARIMA), Performance Benchmarking & Competitive Analysis 📜 Certifications • Microsoft Office 2019 Specialist - Excel Expert (2022) Whether it’s on customer analytics, organisational performance, or predictive modeling, I’m always eager to participate in data-driven projects that will help me grow as a data analyst!
Australia
Sydney
Higher Education
Product Strategy, Business Intelligence (BI), Application Programming Interfaces (API), Python (Programming Language), Data Visualization, Labour Market Research, Digital Engagement, Global Cross-Functional Team Leadership, Brand Management, Strategic Planning, Operations Management, Customer Insights, Predictive Modeling, Microsoft Dynamics CRM, Expense Analysis, Financial Statements, Variance Analysis, Brainstorming, Critical Thinking, DAX
Experience

Data & Insights Student Assistant
Sydney, NSW
Initially joined the Future Students Recruitment Team as a Data & Insights Intern from Sep to Nov 2024, before transitioning to a casual Student Assistant role in Jan 2025. Responsibilities: • Built 3 dashboards using Power BI, integrating Dynamics 365, Snowflake SQL, and Python to support product development and monitor emerging job market trends • Prepared 3 valuation reports on potential and existing product strategies by analysing domestic and international labour markets, highlighting growth opportunities • Collaborated within the Marketing & Digital Experience (MDX) team to deliver actionable insights, and presented findings to faculty partners and other key stakeholders to support strategic decision-making

Organising Committee President for AIESEC x Visit.org x OTIS “Dream Big” Workshop
Sydney, NSW
• Led a team of 4 to organise an exclusive 1.5-hour workshop empowering youth to ‘dream big’ through personalised career journey letters • Facilitated meaningful connections between professionals, university students, and high school youth to amplify long-term impact and inspire the next generation of leaders

Organising Committee President for AIESEC in NSW x HKTE Regional Seminar
Sydney, New South Wales, Australia
Achievements: • Achieved 170+ event registrations in just 20 days; obtained a registration GvA of 147% • Exceeded turnout goal by 75% (175% of target attendance) Responsibilities: • Led a team of 5 to organise an exclusive seminar on the future of work in Hong Kong to 100+ Australian university students, providing expert-led keynotes, networking opportunities, and professional headshots • Oversaw budgeting, marketing, delegate servicing, logistics, and sponsorships to ensure quality event execution for both partners and attendees

Organisational Development Project Manager
Melbourne, Victoria, Australia
Projects: • 2024 H1 National Finance and Governance Dashboard • 2025 National OD Model • 2025 State of National Affairs (SONA) Dashboard Achievements: • Projects utilised by National Finance Board for monthly nationwide financial auditing reports • Projects utilised by National Director of Finance & Governance for the National Finance Commission's monthly reviews • Led the first monthly review utilising the dashboard alongside the National Director of Finance & Governance Responsibilities: • Designed and implemented a comprehensive national finance dashboard, improving assessment of budgeting accuracy, financial performance, and long-term sustainability across 4 regions and 12 local branches • Collaborated with the National Director of Organisational Development to identify opportunities for streamlining data management processes on a national scale, enhancing informed decision-making and organisational effectiveness

Internal Auditor - National Finance Board Member
Melbourne, Victoria, Australia
• Audited 2 local branches’ financial reporting on a monthly basis; ensured fiscal responsibilities and standards were upheld regarding projected and executed cash flows • Collaborated in a team of 6 to educate branch managers across 12 local branches on financial reporting standards to ensure entity-wide financial sustainability

Vice President of Finance and Governance
Sydney, New South Wales, Australia
Achievements: • Received National Finance & Governance Excellence Award for Term 2024.1 Responsibilities: • Oversaw financial planning, budgeting, and forecasting processes to ensure fiscal responsibility and sustainability within the Local Committee • Developed and implemented financial policies, procedures, and controls to safeguard assets, mitigate risks, and ensure compliance with regulatory requirements and organisational guidelines • Coordinated with internal stakeholders to allocate financial resources effectively and prioritise investments in key areas, such as program development, talent acquisition, and infrastructure improvement

Facilitator for December National Conference 2024
Melbourne, Victoria, Australia
Achievement: • Received an average NPS of 9 for 4 sessions Responsibilities: • Facilitated four 60-minute youth leadership development sessions to 60+ delegates from all over Australia, focusing on using data for analysing, creating, reporting, and monitoring solutions • Collaborated in a team of 24 to ensure conference logistics, session delivery, and overall delegate satisfaction

Organising Committee President for SDG Youth Forum with Garuda Nusa Foundation
Sydney, New South Wales, Australia
Achievements: • Achieved a net promoter score of 9 Responsibilities: • Prepared a youth forum for 15 Indonesian high school students focusing on cross-cultural understanding and global awareness, featuring keynotes from AIESECers and a case crack on Indonesia’s key issues and potential solutions • Oversaw agenda, logistics, and all aspects of planning and execution to ensure quality of event

Facilitator for NSW State Conference 2024
New South Wales, Australia
Achievement: • Received an average of 8 out of 10 for both session content and delivery Responsibilities: • Facilitated three 60-minute youth leadership development sessions to 100 delegates from all over NSW, focusing on the importance of consistency to demonstrate integrity, self-leadership, and tailored pitching for B2C communication • Collaborated in a team of 20 to ensure conference logistics, session delivery, and overall delegate satisfaction

Internal Communication Specialist
Sydney, New South Wales, Australia
• Collaborated in a 5-member team, headed by the National Director of Talent Management, to create social media campaigns showcasing AIESEC’s core values to boost nationwide internal communications; accumulated over 155K impressions and reached 4.4K unique accounts

Outgoing Global Volunteer Team Leader
Sydney, New South Wales, Australia
Achievements: • Recognised as local branch’s best-performing team of the trimester in November 2023 • Received national monthly recognition as best-performing team leader in September 2023 • Received national monthly recognition as best-performing team leader in October 2023 Responsibilities: • Led a 5-member sales team to pitch AIESEC's overseas volunteering opportunities to over 450 local and international youth • Provided high-quality exchange services to 9 participants before, during, and after volunteering experience to Indonesia, Vietnam, Taiwan, Thailand, and Sri Lanka through regular consultancy chats • Redesigned AIESEC in UNSW’s project booklet to adopt a project-first approach; improved trimester-based customer attraction by 518.67% and achieved 108.96% attraction GvA • Liaised with 10+ international AIESEC branches from 8 different countries to ensure safe and reliable logistics for outgoing global exchange projects and international conference opportunities • Facilitated a virtual conference on addressing SDG 12 in partnership with AIESEC in Bandung; impacted 40+ youth to act more sustainably

Outgoing Global Volunteer Coordinator
Sydney, New South Wales, Australia
• Analysed 100+ customers' needs to global exchange projects to maximise each customer’s interpersonal growth, networking opportunities, cross-cultural understanding, and leadership development • Enhanced B2C marketing skills by delivering 5-minute pitches on various global volunteering opportunities and leading 30-minute one-on-one consultations with potential exchange participants

Proxy Service Provider
East Jakarta, Jakarta, Indonesia
• Acted as an intermediary between international buyers (Singapore, Malaysia, Philippines, Australia) and local sellers; aided 85+ transactions with a total worth of over 40 million IDR (approx. AU$4,000) across top E-Commerce platforms, namely Shopee and Tokopedia • Managed and monitored warehouse procedures and logistics regularly to ensure operational excellence; recorded and reported revenue and expenses using Microsoft Excel

HR, Accounting & Actuarial Intern
Central Jakarta, Jakarta, Indonesia
• Analysed expense drivers and macroeconomic trends impacting company performance; contributed insights to FY2020 and Q4 2022 management reports • Enhanced Microsoft Excel skills through hands-on use of formulas and VBA macros; proposed improvements to employee engagement analytics • Presented research findings and business process understanding to senior managers across actuarial and accounting functions
Education

Business Analytics & Accounting
Awards/Scholarships: • International Student Award - 15% annual tuition reduction (approx. $7,000 - $8,000 per year) • Global Academic Award (PUCA1027) - one-time $5,000 merit-based scholarship Achievements: • High Distinction (Final Grade: 93%) | COMM3501 – Quantitative Business Analytics (Final Year Synthesis Course) • Exemplar Individual Project | COMM3501 churn analysis for a US-based telecom company • Exemplar Group Project | COMM3501 NEOS Life market and churn analysis • High Distinction (Final Grade: 90%) | ECON2209 – Business Forecasting (Time Series Econometrics) • Perfect Individual Project | ECON2209 forecasting project on CPI for Coffee, Tea & Cocoa (1983–2023) • Excellent Team Presentation (Individual Mark: 93%) | COMM3050 – Data Use and Misuse presentation on Consumer Data Right (CDR) for neo banks
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