Shadow Chan

School Ambassador @ VIERGE

About

I am a social media creative who enjoys turning ideas into content that feels alive and authentic. My work spans social media management, video production, photography and digital storytelling. I love creating visuals that connect with real audiences and bring energy to the brands and communities I work with.In my recent experiences, I have✨ Produced and edited over twenty reels per month for brand✨ Created campus life content that reached eleven thousand to twenty two thousand views and became one of the most viewed student pieces✨ Published high quality lifestyle content every week and analyzed engagement to improve performanceAlongside my professional work, I am also a freelance photographer. I focus on school events, portraits, lifestyle visuals and promotional content for student organizations. Capturing genuine moments and turning them into compelling stories is something I truly enjoy.I will continue to explore creative work that blends design, media and storytelling. I am always happy to connect and collaborate on social media projects, content strategy and photography opportunities.

Country

City

Hong Kong SAR

Industry

Skill

Team Leadership, Robot Operating System (ROS), React.js, Figma (Software), Digital Marketing, Photography, Adobe Photoshop, Adobe Lightroom, Fashion Photography, Product Photography, Video Editing, Social Media, Content Planning, Property Management, Real Estate Leasing, Web Content Creation, Content Development, Creative Content Creation, Blender

Experience

School Ambassador

DJI

2026-2 - Present · 8 mos

Social Media Assistant

VIERGE

2025-8 - Present · 1 yr 2 mos

Hong Kong SAR

- Researched fashion and social media trends to plan monthly content calendars for the brand owner and the main account - Filmed and produced 20+ reels and posts per month showcasing products, styling, lifestyle and brand stories - Assisted in both outdoor and studio shoots to ensure cohesive visual direction and brand consistency - Edited visual materials and created branded assets to maintain an engaging fashion focused social media presence

Content Creator @lensofshadow

Instagram

2025-4 - Present · 1 yr 6 mos

- Generated 350K+ cumulative views across 10 Instagram Reels, averaging 30K views per post by producing short-form travel and lifestyle content optimized for platform algorithms and trending formats. - Strengthened content performance through data-driven iteration, analyzing post metrics and refining hooks, pacing, and thumbnails to improve average video visibility and maintain multi-thousand organic reach per upload.

Social Media Assistant

The Hong Kong University of Science and Technology

2024-9 - 2025-1 · 5 mos

Hong Kong SAR

- Conceptualized, produced, and published engaging reels for the official student account, showcasing vibrant campus life - Achieved significant engagement, with three reels surpassing 11K, 16K and 22K views, becoming the most-viewed student-created content on the platform

Operation Intern

Kingboard Holdings Limited

2024-6 - 2024-7 · 2 mos

Shanghai, China

- Managed operations for 500+ leasing properties, streamlining processes to improve efficiency - Photographed and cataloged over 20 leasing properties, ensuring high-quality visual content for marketing materials

Content Creator

Hong Kong Economic Times

2024-3 - 2024-5 · 3 mos

Hong Kong SAR

- Consistently created and published at least 10 high-quality posts per week on the lifestyle app - Regularly analyze engagement metrics and user feedback to identify areas for improvement and optimize content performance - Completed ad-hoc tasks related to content creation and social media management