Shadi Faramawi

Led the management of adidas, Reebok, Go Sport, and Courir brands across Egypt & East Africa, optimizing stock and sales performance. Directed multiple business channels including franchise, wholesale, outlet, and tender deals, ensuring alignment with regional trends and commercial goals. Spearheading cross-functional team initiatives, enhancing collaboration and achieving improvement in stock optimization and sales performance.

Head of Retail / adidas, Reebok, Courir and Go Sport at RA sport. Leading cross-team development, training and change management to implement ongoing improvement initiatives. Responsible for yearly business plan, sales projections and buying budget. Responsible for sports brands performance ( 50 shops) in terms of elevating the stores productivity by set of measurable KPIs. Responsible for the roll-out plan in terms of the expansion and renovation plan to follow the latest format/ concept as per each brand manual.

Responsible for yearly business plan, sales projections and online sales channels. Identify new business opportunities to drive innovation and/or commercialize in the domestic and international marketplace.

Responsible for the collection making and set the product range.

Commercial manager of luxury and high end brands include Armani, Moschino, Versace, Ermenegildo Zegna, True Religion, EA7, Elisabetta Franchi, ETRO, Just Cavalli, Iceberg, Philipp Plein, Roberto Cavalli, Zanotti, and any many more. Responsible for day to day operation for 14 stores in terms of CX, performance, headcount and stock management. Responsible for the yearly business plan and monthly target. Responsible for the retail sector recruitment.

Leading all initiatives related to the sales and marketing of a company’s product or service. Leading the brand team, oversee all aspects of the brand and seek to ensure its future success. Responsibilities responsible for the marketing of a product or service in its entirety, from research and development through sales. oversee the advertising for the product, direct the marketing research and manage distribution. supervise all activities related to the brand. work closely with all internal departments and external suppliers involved in the sales and marketing of the product or service. It is ultimately responsibility to ensure the success of the brand/s. oversee and accountable for the product’s financial performance. Achieve set profit plans for the brands by managing all aspects of the brands including product and inventories, employees, property and expansion. Planning, and implementation of marketing campaigns and promotional advertising material through multiple means such as market research. Competitor analysis, and product development.

Sets seasonal and annual comprehensive merchandise plans that ensure highest sell-through and lowest EOS inventories as well as monthly targets. Places seasonal orders according to OTB budget reached in merchandise plan, follows up on timely deliveries and pricing. Launches waves of seasonal collections by implementing distribution plans to send out received product to all stores & recall obsolete product back to WH or outlet stores. Implements ongoing and timely replenishment of sales and consolidation of inventories. Monitors defects & customer complaint. Claims from franchisor cost of defects resulting from manufacturing and/or material imperfections. Implements VM plans including store seasonal visual changes and in store printed marketing material as well as staff uniform. Assures all packaging material is well stocked at all times. Closely monitors sales of individual styles to take timely reordering or mark-down actions. Sets and implements promotions & ESS mark-down plans. Sets and implements advertising plans. Follows up on competition activities and acts accordingly whenever needed.

Responsible for the sales forecast and the annual buying for Timberland in Egypt.

Preparing the sales forecast. Preparing the end of stock based on the forecast. Preparing the OTB ( separately for each season ) Attend the sales meetings twice a year to select the products that will be bought according to the OTB. Follow up the shipping process based on the submitted delivery plan Follow up the payments based on the payment terms. Launching the goods on time / with appropriate price / ratio / size curve and at right location. Also i responsible for the transfer between stores and refill the broken size. Controlling stock levels based on forecasts for the season. Analyzing every aspect of bestsellers, and ensuring that bestsellers reach their full potential. Monitoring slow sellers, and taking action to reduce prices or set promotions as necessary. Gathering information on customers’ reactions to products; Analyzing previous season's sales and reporting on the current season's lines. Managing, training and supervising junior staff.

Preparing the end of stock based on the forecast. Preparing the OTB ( separately for each season ) Attend the sales meetings twice a year to select the products that will be bought according to the OTB. Follow up the shipping process based on the submitted delivery plan Follow up the payments based on the payment terms. Launching the goods on time / with appropriate price / ratio / size curve and at right location. Also i responsible for the transfer between stores and refill the broken size. Controlling stock levels based on forecasts for the season. Analyzing every aspect of bestsellers, and ensuring that bestsellers reach their full potential. Monitoring slow sellers, and taking action to reduce prices or set promotions as necessary. Gathering information on customers’ reactions to products; Analyzing previous season's sales and reporting on the current season's lines. Managing, training and supervising junior staff.

adidas Timberland Levi's Rockport Quiksilver

Managing Strategy, Operations and Partnerships. Managing Financial and Human Resources for Sustainable Business Success. Marketing in the Digital Age and Corporate Social Responsibility. Business Simulation with Professional Development. Mental Wealth 4: Mental Wealth and Applied Research.