Muhammad Shabeer

Senior Game Producer owning the full mobile game lifecycle — from concept development to live operations and scaling Conduct market research and competitor analysis to identify high-potential trends, mechanics, and growth opportunities Design engaging gameplay systems aligned with player experience and business goals Collaborate cross-functionally with developers, designers, and stakeholders to deliver scalable game prototypes Drive KPI-focused product decisions through economy balancing, progression optimization, and monetization strategy Analyse retention, engagement, and revenue performance to support sustainable product growth Lead iterative improvements based on player behavior, market insights, and data-driven validation Contribute to game scaling strategies by improving user experience, player lifetime value (LTV), and overall business performance Strong ownership mindset with focus on execution, optimization, and long-term product success

Owned production of Sorting Puzzle games in collaboration with Apero from concept to live operations Analysed market trends and competitors to define winning puzzle mechanics and product direction Designed core gameplay, progression, and economy systems focused on retention and monetisation Worked closely with developers to prototype, test, and iterate during soft launch Used KPI data (retention, engagement, revenue) to validate and improve game performance Optimised gameplay and economy through continuous iteration to support scaling and business growth Ensured strong ownership across delivery, execution, and cross-functional alignment

Managed a cross-functional team including Project Managers, Designers, AI wallpaper artists, VFX artists, and video editors in collaboration with IKame Global Led development of the 4K Wallpaper App from ideation to launch and live execution Defined product vision, content strategy, and execution roadmap aligned with market demand Coordinated end-to-end production pipelines for high-quality visual content and app assets Ensured timely delivery through structured planning, clear ownership, and cross-team alignment Focused on improving product quality, scalability, and user engagement for strong market performance

• Collaborated with leading Vietnamese game publishers including Ikame, Apero, and Onesoft on multiple mobile game projects • Worked closely with product owners and project managers to align game vision, roadmap, and execution strategy • Partnered with growth and platform teams from Google, AppLovin, Mintegral, Netlink, and AnyMind to optimize UA and monetization performance • Led and coordinated cross-functional teams across monetization, marketing, web development, and ASO • Focused on improving overall game performance through data-driven growth, scaling, and revenue optimization strategies

Developed and scaled more than 50 F2P games on Google play, Itunes, Amazone store and got more than 100 millions installs