Shabbir Kapdawala

Shabbir Kapdawala is the CEO, Partner, and Managing Director of Forever Makeup Trading LLC — a role that sits at the crossroads of leadership, product innovation, and global sourcing.With a sharp eye for what the market needs and the operational know-how to deliver it, Shabbir leads the business from both the front and the back. He's as comfortable negotiating sourcing deals and developing new product lines as he is setting the strategic direction for the company's growth across international markets.At Forever Makeup Trading LLC, he has played a central role in building a portfolio of globally recognized beauty brands — including Forever52 and Character Paris — and ensuring they reach the right shelves, in the right markets, at the right time.For Shabbir, great products don't happen by accident. They're the result of deep market knowledge, the right supplier relationships, and an unrelenting focus on quality. That's the standard he holds himself and his team to every day.