SHABAN MESBAH

Spearheaded category management strategies for the dry food Sections Managed yearly agreement with suppliers, ensuring favourable terms, alignment with business goals, and adherence to compliance standards. Handled full promotion operations, securing aggressive pricing and negotiating better deals to maximize sales and profitability. Developed and optimized product assortment by analyzing customer neec sales performance and market trends, ensuring a competitive and diverse product mix. Designed and implemented effective planograms to enhance product visibility, improve customer navigation, and maximize shelf productivity.

Experience in FMCG, retail, account Category management. Skilled in negotiation, supplier Relationship management, developing optimal category strategy. Strong attention to detail, Exceptional organizational skills, Data-driven decision-making. Passionate about contributing to wider team performance and culture.

Directing the department sales operations, responsible for maximizing the total net sales and gross profit from the FMCG department. Accountable for delivering full P/L targets, development of the product strategy and the business strategy to achieve our annual budget and targets. Strategic account planning, business development, sales forecasting, marketing and training of personnel. Directing all sales force and operational support staff in the department. Senior annual contract negotiations with regard to the product portfolio and category management. follow up with all the sections of the NPS result. follow up on assortment availability, Department matrix, average basket and supplier service level. Prepare short and long-term action plans for the above. Reduced stock number of days by 3 days Vs 2021 Increased customer penetration by 1.7% in CG. department Vs 2018 Introduced new concept in GREEN HOME, GREEN & NATURAL BABY, BEAUTY BIO and Breakfast Universe, which resulted an increase in footfall.

Sales area of 1000sqm, 2 Supervisors, 10 staff and 80 merchandisers Accountable for delivering full P/L targets, development of the product strategy and the business strategy to achieve our annual budget and targets.

FMCG Dept. DPH Manage the team in order to ensure utmost customer satisfaction Achieve Target (Turnover/Sales, Margin, Bottom-line) Reviews production reports on a regular basis and implements corrective actions, if necessary. Organizes, directs, plan and supervises activities in the store such as promotions to increase sales. Ensure that Standard Management of the company is adhere to at all times Responsible for managing department inventory, in-stock position, pricing integrity, merchandising, labor, and other operational processes Ensure all new department associates receive proper training and supervision and will ensure correct ordering, receiving, unloading, storage, and rotation of merchandise and building of displays.