Samantha Gordon

• Co-Founded fashion consultancy company to advise across all functions of the value chain from infrastructure to execution. • Areas of focus included: data and structure strategy, buying and merchandising, merchandise and brand strategy, profitability and selling analysis, product development and cost negotiation, trend integration, process design and scalability, long range planning, and training.

•Providing board level oversight on brand strategy and growth for the company. •Helping with big picture opportunities to help pave the path for execution.

•Launched and headed merchandising and sales for Ellen diffusion brands: EV1 and Love Ellen DeGeneres. •Led alignment and communication between merchandising and cross-functional departments planning, marketing, public relations, creative, ecommerce, and visual merchandising. •Categories included: apparel, sleepwear, accessories, footwear, hosiery, home, and pet.

•Headed global merchandising team of 5 direct reports. •Categories included: full price, outlet, & off-price, handbags, slgs, footwear, jewelry, watches, small accessories, apparel, sleepwear, and beauty. •Areas of focus: developed line plan/architecture, conducted design reviews, defined line pricing, performed category presentations, created seasonal development calendars, conducted market/sales hindsights, grew replenishment/core business, conducted competitive reviews and shopping trips, and traveled to Asia for product sourcing and customer insights.

•Managed areas of merchandising and planning in men’s, women’s and kid’s. •Areas of focus included: merchandising, buying, planning, and product development. •Categories included: footwear, handbags, and accessories.

•Oversaw production and merchandising and served as account representative to licensed brands including Coach and Adrienne Vittadini. •Areas of focus included: product development, costing, production tracking, sales analysis and insights. •Categories included: scarves, cold weather, umbrellas, accessories.

•Supported production team process management from design room through to warehouse delivery.

•Assisted senior buyer in responsibilities for tracking daily mail order catalogue gross profit of intimate apparel and cosmetics business. •Managed presentation and layout of lingerie, sleepwear, and beauty products in magazine.

•Supported footwear and accessories merchandising team in buying, inventory and showroom management.