steve hoffman
outdoors editor
About
Accomplished sales, content and marketing manager with more than 20 years of experience in the fishing industry.
united states
minneapolis
media production
social media, publishing, social media marketing, journalism, editing, public relations, copy editing, magazines, brand development, online advertising, marketing, marketing communications, digital media, marketing strategy, tv production, email marketing, online marketing, presenter, advertising, video production, video, copywriting, blogging, television, creative direction, art direction
Experience
publisher
in-fisherman
Developed annual revenue targets for In-Fisherman and Fly Fisherman print and digital advertising, plus radio, television and tournament sponsorships. Developed sales strategies and editorial products to meet budgeted revenue goals.
managing editor
in-fisherman
Planned and produced 20 subscription and newsstand-only magazines per year, on time and under budget. Also wrote and edited how-to books for the Critical Concepts library and co-hosted the In-Fisherman television and radio series.
editor
in-fisherman
Wrote and edited features and columns for all publications, including In-Fisherman, Walleye In-Sider, Catfish Guide, Bass Guide and Ice Fishing Guide.
management engineer
united states air force
group publisher ??? fishing
kroenke sports & entertainment
Managed P&L responsibility for all OSG fishing titles, including Fly Fisherman, In-Fisherman, Florida Sportsman and BassFan. Managed a geographically dispersed team of sales reps,editors and television producers.
senior vice president ??? television operations
kroenke sports & entertainment
Served as Executive Producer for more than a dozen award-winning television series, including In-Fisherman and The Ford Outfitters. Developed expense and revenue budgets for all series, plus dozens of client video projects.
outdoors editor
forum communications
marketing and advertising consultant
fishing industry
Work with a select group of fishing tackle and media companies to refine their marketing, advertising and product development processes.
Education
community college of the air force
logistics
boston college
english language and literature
steve hoffman's Contact Information
Phone
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