sviatlana filonava

gastronomy, nutrition and food trends

About

I’m the CEO and Co-Founder of MenuMe, a fresh approach to restaurant guide. Built on decades of professional commercial experience and international business development, a talent for tech and a passion for food, the MenuMe team came up with a simple, reliable and exciting guide to newly-opened restaurants. I would love to see you among our early-bird community on www.menume.guide Launching soon! Prior to MenuMe Guide, in the last 15 years I have been recognized as one of the senior executives in FMCG transforming business on the global, regional and local levels. Strong strategic thinker, coupled with high level of pragmatism and passion for change, focused on new business ventures, corporate entrepreneurship, organizational capabilities of the future. Always available for thoughtful and imaginative people! Specialties: Business Transformation * Commercial Operations * HoReCa Channel Development * Trade Marketing * e-Commerce * Strategy To Execution * Change Management * Coaching

Country

netherlands

City

amsterdam

Industry

consumer goods

Skill

fmcg, strategy, trade marketing, business development, shopper marketing, change management, coaching, leadership

Experience

gastronomy, nutrition and food trends

le cordon bleu college of culinary arts

2019-9 - Present · 7 yrs 1 mo

global category director sales and marketing

carlsberg group

2016-2 - 2018-12 · 2 yrs 11 mos

Cross-functional assignment with the objective to turnaround E2E POS sourcing, deliver value to the markets and build capabilities to improve Effectiveness & Efficiency of Point of Sale. Designed, launched and managed P&L of global B2B POSM/ merchandise e-shop, engaging with global, regional and local stakeholders and leading multi-functional team to deliver results.

chief executive officer and co-founder

menume restaurant guide

2019-9 - Present · 7 yrs 1 mo

Unlock new eating-out experiences in cities across the globe with the MenuMe Guide - the world’s first guide making a conscious effort to boost growth among newly-opened restaurants and support food entrepreneurs. Taking a fresh and thorough approach to restaurant listing, MenuMe Guide is less a catalogue of options and more a curated list of truly special spots. We are launching in March 2020 and will be expanding further with every season! Our community is built on the foundation of supporting each other to think big and strive for success! Join the MenuMe Guide global community to redefine the way the world dines out, together, on www.MenuMe.guide.

regional channel marketing director asia

carlsberg group

2014-1 - 2016-6 · 2 yrs 6 mos

Leading trade marketing strategy and commercial capability development across 14 markets including China, India, Vietnam, Nepal, Laos, Hong Kong, Singapore and Malaysia.

jury member marketing excellence awards 2015

marketing magazine group

2015-8 - 2015-10 · 3 mos

http://www.marketing-interactive.com/mea-awards/hk/ The Marketing Excellence Awards Hong Kong recognizes marketers who have pushed their brands to measured success through sound and innovative marketing strategies.

regional sales capability development manager - dss, europe

british american tobacco

2010-2 - 2010-11 · 10 mos

horeca channel business development manager

british american tobacco

2004-1 - 2006-1 · 2 yrs 1 mo

supply chain logistics manager

british american tobacco

2002-1 - 2004-1 · 2 yrs 1 mo

head of business development bnlx

british american tobacco

2010-1 - 2013-1 · 3 yrs 1 mo

head of trade marketing and distribution

british american tobacco

2006-1 - 2009-1 · 3 yrs 1 mo

Education

graduate school of business - university of cape town

coaching

2018-1 - 2019-1 · 1 yr 1 mo

24 minsk state linguistic grammar school - college

minsk state linguistic university

education

1995-1 - 2000-1 · 5 yrs 1 mo

european - university viadrina

management

2005-1 - 2006-1 · 1 yr 1 mo

cim | the chartered institute of marketing

marketing

2013-1 - 2015-1 · 2 yrs 1 mo