Séverine TILL

NICOLS - Household and Cleaning products leader manufacturer operating across the world. Our experience, expertise and know-how enable us to offer and develop a wide selection of products for our own brand, retail brands and other manufacturers' brands. As Management Committee member: • Contribute in partnership with the Board to the long-term vision • Propose strategic decisions in line with the long-term vision (M&A, new segment/geography…) • Propose the 3 years Business plans OGSM. • Propose the Budget and WIGS. • Ensure the operational management and decide on key operational issues/challenges. • Execute, monitor and deliver the Business plans, the Budget, the WIGS. Follow up the operational performance (BSC..). • Ensure the optimal cross process cooperation, and the right priorities and resource allocation. • Decide Capex and projects. • Approve the company policies. • Ensure the quality/efficiency of the organization (people, culture, processes, systems, values,…) and by extension the competitivity of the company. • Inspire people & ensure talent management. As Business Development Director: 25% Sales growth since 2017 Own brand, Private Label and B2B/ 120m€ worldwide Turnover • Manage a team of 20 sales professionals, providing coaching, mentorship and support to achieve individual and company goals. • Sales scorecard and KPI • Business plans development and translation into required structure and processes • Implement performances tracking systems and metrics to monitor and evaluate the effectiveness of sales efforts and made adjustments as needed to achieve desired results • Provide visibility to the Group about business performances vs Target and previous year. • Develop and manage relationships with key clients and partners leading to increased customer satisfaction and repeated business (Won & Lost balance KPI) • Collaborate with R&D teams to launch new products, resulting in growth in sales.

Scope : 60M€ turnover France, Benelux, UK, Spain, Portugal & Scandics markets Own Brand and Private label brands International Team of 10 professionals Define and prioritize appropriate customers and markets strategies and tactics, - Collect relevant, updated and qualitative information about markets trends and customers needs to guide company decisions, - Build and sustain commercial relations, make recommendation and generate customers interest in a long-term partnership, - Monitor customers portfolio performances and challenge key account managers to take relevant actions (price revision, mix products recommendation, obsolete management...).

As CATEGORY MANAGER, in charge of the first Category of the Company (Wiping & Scouring) Business scope: 50M€ worldwide Turnover - Define, review and implement the Category Strategy - Lead and manage the Category Team - Monitor the annual plan & recommend corrective action plans when appropriate to meet the net sales of the Category - Manage the cat team to continuously feed the NPD funnel to ensure sustainable growth for both PL and Corporate sales. - Manage the product portfolio - Lead concept ideation and validate them thanks to consumer insights / tests and trends gathered by the Category Leader - Ensure a permanent market intelligence - Support the Sales team with required tools and presentations As BRANDS MARKETING MANAGER • Design the Brands strategy • Develop the Go to market master plan including trade marketing budget, customers plan and price structure (own brands and Corporate sales brands) • Be the link with Corporate brands company on licensee agreements • Follow up the correct and successful implementation in targeted markets • Ensure the continuous improvement of the product portfolio • Prepare marketing presentation to support the Sales team in their negotiation • Take responsibility for the total budget follow up (turnover, volume, margin, expenses) • Prepare and follow up the annual promotional plans • Design and execute targeted and effective marketing campaigns, utilizing a variety of channels and tools • Follow the products development (artwork management, launch date, volume including ramp up…)

Business scope: France / 35M€ Turnover – The 1rst market contributor of the Company – In charge of Nicols and private label brands development with a team responsibility composed of 3 Key Account Managers, 8 local salesman and 4 Sales coordinator, including annual performances management and salary review. - Privileged customers contact - Define appropriate customer strategies and tactics, proactively offering alternatives/changes or innovation to improve category profitability - Collect relevant, updated and qualitative information about the market trends and the customers needs in order to guide company decision and used insights to identify and target new business opportunities, resulting in the acquisition of new customers or contracts (Gap analysis, Competition watch) - Build and sustain commercial relations, advice customers and generate their interest in a long-term partnership - Manage the tendering process (request analysis, quote, negotiate and launch) - Monitor customers portfolio performances and take relevant actions (price revision, mix products, obsolete management…)

Business scope: France / 15M€ Turnover (Auchan, Leclerc, Système U, Casino, Leader Price) • As Product and Market Expert, accompany the retailer products strategy while ensuring the company's profitability, drawing up action plans in line with guidelines, resources and priorities set by the Management, • Analyze retailer assortment in order to propose pro-actively appropriate offers and/or products redefinition, leading the internal coordination with departments, • Analyze customer requests in order to build the best product solution for both the customer and Nicols, Negotiate contracts and ensure the commercial follow-up with National and International Purchasing Centers, • Build and recommend yearly budget and monitor customers/markets performances (NES, profitability…).

Business scope: France / 5M€ Turnover (Intermarché, Casino, Francap, Provera) • Processing and management of calls for tenders, • Products launch management, • Development of dashboards (market sales price situation, manufacturing cost evolution, profitability monitoring, forecasts), • Promo plan (price, launch, results), Transversal responsibilities: • Internal Auditor: secure the ISO 9001 – 2000 certification via internal audit plan programm • PLMA fair Manager (Private Label Manufacturers Association – Amsterdam) including booth management (products, innovation, stand design)

LEROY MERLIN - European leader in Home Improvement (DIY) - Management of the sales plan (Private Labels + National Brands), organization of commercial operations, supplier contract management, merchandising support, reference management, database maintenance.