Sevda Arslan

As the Marketing Director, I manage day-to-day marketing programs and activities so that they meet the organization's short and long-term business objectives, comply with regulations and standards, and protect the organization's public reputation.Direct the analysis of the business; oversee the identification of key segment business drivers, priorities and growth opportunities. Establish omni-channel marketing strategies including advertising/promotions, pricing strategy, distribution channel management, product development,Lead from the beginning to the end of exhibitions program with tactical plan development and execution. Develop and execute national product education, publication and promotional activities to effectively communicate the strategic positioning and lifecycle development of products to customers. Shift the organization to leverage the local digital resources for clarity on fundamentals and best practices, and internal organizational review setupollaborate with internal and external stakeholders to achieve objectives. These groups include external customers and consumers, Field Sales, R&D, Regulatory Affairs, Supply Chain, Public Affairs, Marketing and Executive Management and external vendors.

I lead the prestigious giant project TURQUALITY of the Ministry of Commerce with the aim of optimize brand culture and improve corporate working standards. Reduce overall cost and drive productivity projects by asset utilization and benchmarkingTaking an active role in making the necessary business plans and preparations for possible and potential investments • Following domestic and international sectoral reports, Preservation about targeted markets, feasibility of growth/customer/ market/channel.Organizing and following the KPIs of the company and operations. Performing the analyzes requested by the management (market, customer,swot, pest, etc.) for the preparation of the strategic plan of the institution.Taking an active role in and around the library of the project timeframe and budget for projects such as IPR administering government incentive packages. Support within the scope of New Business Development, take an active role in anticipation of corporate presentations by senior executives. To take part in projects aimed at the objectives of the communication strategy group in ways that guide the corporate goals, and to lead these projects in general. Obtaining, analyzing and explaining the necessary information in order to conduct research for the assessment of market risks and assessments. To make competitor and market analyzes, to follow and rank new business models implemented in competitors or related industries. Preparing the communication plan and budget, making participation plans in INT. exh. and conferences and following the budget. Development for marketing to increase corporate awareness and support product promotion.

Managing Importation,Logistic ,Customs , Suppliers and internal requests and notices about classification, duty rates and documentation requirements to lead import regulations. Established, supervised and continuously improved import process flows in conformance with rules, procedures and company policy.To executive compliance with the AEO regulation for imports, to prepare for the Ministry of Customs and Trade and internal audits Ensure administrative requirements are met toward customs and any other local authority during custom clearance processes and transportation of goods. Responsible as expert point-of-contact for internal and external questions and issues dealing with import and export operations to drive consistent communication. Lead compliance department in performing internal audits of processes and systems to facilitate importation and exportation of products. Planning and implementation of all import and export transportation strategies according to all supplier and customer demands and managing the internal movement of all goods and ensuring compliance with all government regulations. Managing to get AEO Certificate and develop standards accordance to AEO Legislation. HS classification, Warehouse Operation. Intellectual Property Rights, Customs Warehouse, Temporary Import.CE, Incentives Risk Based Trade Control System (TAREKS) . ISO 9001 2012 Trainer for Products and ISO 27001 Quality and TSE regulatory requirements, SAP Power Key User (MM/ FT/ GTS/ DP), International Trade and Process Trainer, Risk management and Business Strategy Expertise. Acting as a consultant on international trade, customs, sanctions, dangerous goods and other SC compliance matters. Along with the current responsibilities, I had two purchasing experiences while I was in the company and I led the integration projects together with the global team, so I gained different ,valubable experiences , with being included into the new process, new ERP, implemented.

Designed export strategies to meet project requirements for delivery timeframe. Prepared various import, export and supplier forms for customs submittal. Lead company's import permit and export license processes. Prepared and processed import and export documentation according to customs regulations, laws or procedures. Consulted with suppliers and agents to arrange proper in-transit permissions to ship to various locations. Work with project to check volumes, resources in place and report accurately. Follow up and report all commitment related to personnel logistics, through FCD’s, to logistic cost controller. Direct, optimize and coordinate full order cycle Liaise and negotiate with suppliers and manufacturers Able to discuss and agree to the contract terms with suppliers. Ensure the correct terms of business references are used on orders. Should have clear understanding of Incoterms, Analyse the effect that sourcing, and supply decisions have on total business costs Ability to evaluate different supply route options Have knowledge about tax obligations Keep track of quality, quantity, stock levels, delivery times, transport costs and efficiency Arrange warehouse, catalog goods, plan routes Resolve any arising problems or complaints, Supervise, coach and train warehouse workforce Meet cost, productivity, accuracy and timeliness targets

Use coordination and planning skills to achieve results according to schedule. Establishing new team with the new truck fleet. Check consistency and quality of deliverables from markets, work together with local teams to improve result. Actively participate in go to market, channel selection criteria and Ensure that the sales channels to the market, both direct & indirect, are fully capable to deliver this value proposition effectively to the customers. Organize and monitoring overland export & ımport shipments to Europe . Following the process of the Customer expectation and provide the highly quality services. Developing new client relationships with projects of consistent hard work and dedication. Demonstrate respect, friendliness and willingness to help wherever who needed. Lead in the development and support of the staff in the execution of strategies designed to achieve financial objectives facilitates the smooth execution of procedures and management of systems. Non-value added cosst and demurrage control on daily basis and root cause analysing.

Develope and implemente performance improvement strategies and plans to promote continuous improvement. Identified issues, analyzed information and provided solutions to problems. Preparing KPI’s and root cause analysis on monthly basis and taking respective actions Operating the Incoming schedule and tracing the issues of Financial plans. Making regular reports to abroad, giving the necessary information. Managing relations with banks and financial institutions. Execution and reporting of daily financial operations in accordance with the company's cash flow plans. Follow-up and reporting of basic laws and legislation on financial matters. Preparation of periodic management finance reports.

Business Administration and Management