Seungha Lee

Strategic Initiatives Team at CEO Office

[Global B2C Customer Satisfaction Survey Project] - Developed executive summaries for CEO reports on two services across two countries, synthesizing data and deriving insights through analysis of usage rates, recommendation intentions, and core benefits by age and gender. - Created slides recommending actionable strategies for underperforming age groups for a Taiwan-based service, and delivered a presentation of survey insights in English at a global researchers' meeting.

[Mid- to long-term Strategy of a Domestic Leading Financial Institution] - Aggregated key metrics and compared to competitors to understand client’s market position in a time series by affiliate. - Structured a range of benchmarking examples, spanning from SME banking and the digital transformation of branches to the tech employee compensation system. - Analyzed ESG report of key global leading competitors to suggest ideas for setting ESG agenda.

- Created an NFT aggregating service and acquired 563 users within four months. - Developed sales and partnership proposals; successfully engaged in two meetings.

- Successfully planned and executed an opening party for a web3.0 community of 50 participants.