seth travis

creative director

About

Seth Travis is an Executive Creative Director based in Miami, FL with over 10 years of experience in the creative industry as a brand strategist, product designer, style & culture contributor, photographer, and SAG AFTRA Actor. Seth has a dynamic ability to connect through digital. He uses Social Media as a powerful tool to reach, engage, and inform. Seth is one of the most passionate and emerging creative leaders in his region. His contagious energy coupled with a fresh perspective aids Seth in delivering compelling creative. His background of experience includes Communications/Marketing centric roles at Ralph Lauren and General Electric. He is currently the in-house Creative Director for Open English; a start-up company in the EdTech space. Seth holds a Bachelor’s in Public Relations & Broadcast Journalism and a Master’s in Communications and Media Studies.

Country

united states

City

new york

Industry

online media

Skill

social media marketing, marketing, social media, creative direction, public relations, marketing communications, digital media, management, brand management, strategy, corporate communications, leadership, advertising, social networking, content strategy, marketing strategy, creative strategy, newsletters, brand development, new media, digital marketing, corporate branding, photography, strategic communications, art direction, fundraising, project management, video production, team leadership, talent management, product development, editing, integrated marketing, web design, branding and identity, copywriting, writing, personal branding, online marketing, digital strategy, talent acquisition, human resources, internal communications, product management, start ups, product design, contract negotiation, editorial photography, styling

Experience

creative director

metropolis studios

creative director

open education

2012-5 - 2016-11 · 4 yrs 7 mos

Executive Creative Director, responsible for brand vision including both creative & voice, product design, user experience, marketing creative strategy, and ongoing creative execution across all brands.

brand leader and project manager

ralph lauren

2010-7 - 2012-5 · 1 yr 11 mos

* Served as brand manager driving brand excellence and success through creating a luxury experience for each client in store and online; support multiple teams to meet business goals * Trained sales team on product sales strategies appropriate for high-end merchandise * Outstripped goals to gross $11 million beating goal by more than 50% in first year * Partnered with senior buyers in New York to track sales trends and analyzing data * Created reports to influence buying decisions, merchandising and branding strategies * Interfaced with executive management, creatives, senior buyers, and web developers * Coordinated studio logistics with creative, edited final images with art department * Partnered with multiple brand managers in order to meet production deadlines

commercial | marketing and communications

2007-1 - 2008-1 · 1 yr 1 mo

* Supported team by managing company wide communications initiatives including corp intranet * Performed updates to media library for Flash videos, field services, and products * Led programming for annual family day; designed print media for 5,000 employees * Directed development of multimedia materials for internal communication initiatives * Developed commercial newsletter, collateral and dissemination to more than 500 * Partnered with engineers, editors and advertising firms to produce technically accurate collateral

marketing coordinator

edinboro university of pennsylvania

2006-1 - 2007-1 · 1 yr 1 mo

* Edinboro University, Development & Marketing, Jan. 2006-May 2007 * Developed the Edinboro University Student Philanthropy Council as part of my graduate program * Coordinated University's 150th anniversary events with marketing and alumni teams * Coordinated multiple alumni fundraising events for student scholarships

creative director, founder and editor in chief

man of metropolis - magazine

2015-7 - Present · 11 yrs 3 mos

* Created, managed, and launched a new men’s lifestyle magazine from concept and content strategy, to production, brand partnerships and digital marketing. * Created concept issue which attracted partnerships with Equinox, Palace Resorts, Art Miami * Secured Olympic Swimming star Cullen Jones through CAA Sports for SS16 Issue * Managed partnerships and activations with Neiman Marcus, Bloomingdale’s and iPic Theaters * Negotiated features with actors from NBC, CW, TNT, CBS, FOX, Bravo, and Netflix series * Increased readers by 3,400% thru robust content and multiple offline/online targeting strategies * Established activations for publications with Neiman Marcus, Bloomingdale’s and iPic Theaters * Negotiated partnerships with W Hotels, Lab Series, Bumble & Bumble, and Slate & Stone * Directed 'look book' style issue along with fashion 'short' film starring Chad White in New York * Recruited and built a team of creative and publishing talent to produce 2016 Issues * Produced a luxury holiday gift guide featuring Burberry, Lululemon, Bloomingdale's and more

Education

edinboro university of pennsylvania

broadcast journalism

2001-1 - 2004-1 · 3 yrs 1 mo

Concentrations: Broadcast Journalism and Public Relations. Internship with WCTL-FM Radio in 2003, earned 15 credits in program Activities and Societies: Student Ambassador, Debate & Forensics, Pi Kappa Delta, University Singers Soloist, Varsity Swim Team, Presque Isle clean-up, Edinboro Triathlon Volunteer

edinboro university of pennsylvania

media studies

2005-1 - 2007-1 · 2 yrs 1 mo

Fundrasing & Development Expert, Enthusiastic Public Speaker, Seasoned Small/Large Group Facilitator, Natural Leader Activities and Societies: Concentrations: Integrated Marketing, Managerial & Leadership Communication Awarded Graduate Assistantship: Alumni & Marketing Created Student Philanthropy Council. Certificate in Conflict Management Student Government Association Representative