Seth Mayiza

Building a marketing, content, and tech conglomerate group, ECG. Our primary focus lies in creating a diverse portfolio of companies and brands whilst actively engaging in serving, advising, consulting, and collaborating with working with SMEs and prominent global brands. Stay tuned for exciting developments.

Affordable Socials is an award-winning website and social media management agency for SMEs, helping small and medium-sized businesses excel in their online and social media presence without the expensive price tag.

We build digital presences for celebrities, personal brands and medium to large businesses. Our work consists of SimoneBiles.com, BigZuuOfficial.com, MayaJama.co.uk, FrankLampard.co.uk, DrArthurCassidyTv.com and so much more. Learn more at FIRSTClassGlobal.co

A content production company for global brands Served clients like Adidas, LimeWire, New Balance, Levis and more. Aspirations to work with many more global brands, The journey has just started!

EliteDrinks.com is an e-commerce beverage store, selling drinks from around the world to the UK market. Our USP is simple: sell beverages that you will not find at your local supermarket. After 12 months of sitting on this idea, in August 2019, my co-founder and I decided to take the leap and launch EliteDrinks.com. From sourcing, website creation, digital marketing, search engine optimisation, budgeting, and staff management, matched with an aggressive level of learning/self-development, for the greater growth of the organisation. EliteDrinks.com went from a bootstrapped startup to £720,000 in sales in under three years, generating £205,000 in the first year of business. In Year 2 and Year 3, we started focusing on growth and profitability, alongside content development and content production, which led to developing online series like: 1. On the Rock Podcast by EliteDrinks.com - Interviewing some of the UK's leading upcoming artists and influencers 2. Quick & Easy Drinks with EliteDrinks.com - A lockdown 6-part series for our audience to be able to make their favourite drinks/cocktails from home. Both receiving good reception online and via our online community. In mid-2023, after the global pandemic was coming to an end, we decided to shelf this brand, as we were losing north of £10K-£15K a month over a period of 6 months through the rising costs of paid ads, staff costs, suppliers costs combined with extremely tight margin (2%-5%). The executive team and I decided we needed to “temporarily” pause this part of the business, pivot, and focus on our agencies. Seth, Managing Director, was already consulting for other businesses and building online presences i.e., social media and website, for an average of £3K-£4K per client, so was advised to turn this into the main business offerings. Our first brand, EliteDrinks.com, gave us the foundation to build a powerhouse organisation that we have today. Now, we offer B2B services to local businesses.

After graduating from university, I had the incredible opportunity to immerse myself in the world of marketing within the events industry. One of my most amazing experiences was leading the marketing efforts for a newly launched exhibition, The Respiratory Care Show. I was responsible for overseeing all aspects of the marketing campaign, managing a substantial six-figure budget of approximately £300,000, collaborating with design teams to develop creative assets, building the website, producing marketing materials, executing visitor and exhibitor promotions, hiring a media team, and delivering a full go-to-market strategy on a 12–16 week timeline. The launch event attracted over 1,000 NHS delegates and marked a major success, setting the foundation for a show that continues to run to this day. Working under the guidance of exceptional managers, I was entrusted with responsibilities well beyond my job duties and pay grade. Often operating at a level or two above my role. This intense, hands-on experience gave me invaluable exposure to brand building, campaign execution, and event marketing at scale. Till this day, I am deeply grateful to CSM for giving me such a high level of trust and responsibility early in my career. This experience not only became a major career highlight but also gave me the confidence to venture into entrepreneurship, side hustles, and my own projects. More importantly, it gave me an undeniable work ethic, a trait I hold closely to my successful professional career.

Charity started at university.