Seth Goroff

Director of Affiliate Marketing @ Macy's

About

With an unwavering commitment to excellence in the digital partnership marketing realm, our advisory company stands at the forefront of facilitating successful affiliate partnerships. We specialize in delivering education, strategy, and key introductions, ensuring our clients confidently navigate the affiliate space. Previously, as VP of Digital Media & New Media Partnerships at Exact Customer, I led performance teams in optimizing client KPIs and spearheaded the development of long-term business strategies. Our work involved identifying and managing new media partnerships, contributing significantly to the organization's vision and growth.

Country

United States

City

New York City Metropolitan Area

Industry

Marketing & Advertising

Skill

Case Studies, Ad Serving, Earned Media, Media Planning, Digital Marketing Agencies, Multi-channel Campaign Management, E-Commerce, Performance Management, Leadership, Thought Leadership, Team Leadership, Revenue Recognition, Digital Strategy, Strategic Planning, Product Marketing, Multi-Channel Marketing, Customer Experience, Strategic Partnerships, Market Planning, Sales

Experience

Director of Affiliate Marketing

Macy's

2025-3 - Present · 1 yr 7 mos

New York, United States

Founder

Hello My Name Is...

2023-1 - Present · 3 yrs 9 mos

An advisory company, helping brands enter into the Affiliate partnership space with confidence and expertise. We offer education, strategy, advice and of course...introductions. Hello my name is...helps the consumer make the networking and partnership connects they need for success...Let us make an introduction!

VP of Digital Media & New Media Partnerships

Exact Customer

2023-2 - 2024-12 · 1 yr 11 mos

New York, New York, United States

Manage performance teams optimizing against client KPIs. Working with Sr. leadership to develop long term business strategy and company vision. Identifying and onboarding all new media partnerships from discovery to management.

Member Of The Board Of Advisors

Okanjo

2021-6 - 2023-12 · 2 yrs 7 mos

Vice President, Awin US

Awin Global

2022-3 - 2023-2 · 1 yr

New York, United States

VP Head of Growth (Pepperjam/Partnerize)

Partnerize

2019-4 - 2022-3 · 3 yrs

New York, New York, United States

Publisher Development & Education - Council Chair

Performance Marketing Association

2020-2 - 2021-10 · 1 yr 9 mos

Head of the Publisher Learning and Education Council

Vice President of Growth (Pepperjam/Partnerize)

Pepperjam (Acquired by Partnerize)

2019-4 - 2021-8 · 2 yrs 5 mos

Greater New York City Area

Pepperjam (Acquired by Partnerize July 2020) is a performance marketing solution powering growth for marketers seeking a scaled, safe, and measurable alternative to their primary sales and marketing channels. Ascend™, Pepperjam’s cloud-based affiliate marketing lifecycle platform, delivers a fully integrated partner discovery, recruitment, tracking, payment and brand safety solution. In July, 2020, Pepperjam was acquired by Partnerize, the leading provider of partner management and brand protection solutions for global brands. Pepperjam and the other great Partnerize solutions drive $7B+ in transactions and outstanding brand protection for 1,750+ brands worldwide. For more information on Pepperjam and Partnerize, please visit Pepperjam.com and Partnerize.com.