Seth Santoro

The Zella Company Austin, TX VP of Sales and Marketing 2019 - Present Direct all aspects of sales and marketing strategy for a boutique Austin-based firm offering interior design services and home styling consulting for homeowners, realtors, and events. Helped build the home renovation division and grew sales to an average of $20K per month with project budgets exceeding $100K Coordinate with cross-functional teams comprised of warehouse operations, designers, and other internal partners to lead client presentations, manage budgets effectively, and ensure the highest levels of customer service quality Direct and train sales and marketing team while using Insightly as a CRM, mail chimp and digital platforms such as Facebook, Instagram and LinkedIn to market and generate leads.

Owned and operated a successful smoothie, juice and coffee bar company. Accountable for all sales, marketing and promotions, social media engagement, sales training, customer service, P&L, payroll, HR, management, and day-to-day operations. Grew the business by 20% to achieve $650K in annual revenue, serving 500 customers daily across two local fitness center facilities Oversaw new bar development projects and monitored client business performance to ensure the success and profitability of new operations. Created recipes and menu, as well as private label supplement product development. Broad knowledge of CPG space.

Founded a brand in the health, nutrition, wellness, and fitness consulting services business and drove all company operations and marketing strategies to reach target customers. Elicited customer goals and challenges, assessed relevant health factors, and developed customized meal plans and health regimens to meet client needs. Recruited by and partnered with other wellness brands to create new recipes and wellness initiatives. Served as a subject matter expert leading private wellness seminars and corporate workshops, devising stress management programs, and worked with local media to advance public awareness.

Launched a consulting business for food campaigns and directed a team of 15 employees in collaboration with top ad agencies and national brands such as KFC, Bob Evans, Kellogg’s, Kraft, and Atkins to create high-profile food styling campaigns. Defined the business development strategy, managed budgeting and planning, oversaw staff hiring and training, and coordinated on-site logistics for advertising productions Managed relationships with advertising agencies, studios, and vendors to plan and execute medium and large-scale production projects

Led a team of eight Account Executives with accountability for sales operations, defining sales goals, training and mentoring team members, and building strategic partnerships. Forged relationships with organizations including the Rose Bowl, ESPNU, and the BCS National Championship and led sponsor acquisition activities for company events Oversaw project management, major account sales, market and pricing analytics, budget administration, and sales management activities

I co-founded this company with longtime friend and publicist Heath T. Hamaguchi. HMR specialized in talent and sports, but not limited to those fields. HMR is a full service firm that can establish PR campaigns for all aspect of corporate, entertainment and non-profit fields.