Sunny Chang

⚬ Leading global partnerships and commercial initiatives across flights, hotels, and tours & activities for a high-growth travel technology company. Focused on strategic distribution, cross-border collaborations, and digital product innovation across B2B and B2C ecosystems. ⚬ Spearheaded strategic content and partner engagement for WiT Seoul, elevating regional visibility and cross-border collaboration.

⚬ Travel vertical account lead driving content strategy from conception and implementation to optimization and data analysis, partnering with sales on campaign execution, client relationships and revenue growth strategies ⚬ Main Producer across travel vertical working with airlines, travel agencies and cruise lines including introducing new global partners to the Canadian market and supporting global marketing initiatives of Canadian partners ⚬ Manage production of destination campaigns in partnership with major tourism boards and vacation packagers with the aim of educating, inspiring and activating 1.4 million members ⚬ Participated in global task force teams to drive innovation and strategy through cross-functional collaboration including establishing global account management teams across the US, UK and Canada ⚬ Co-lead of the Multicultural Networking Group, a North America BIPOC Employee Resource Group

⚬ Part of launch team for brand activation- created and oversaw digital strategy and 2020 content calendar, managed creatives and deliverables of content creator. ⚬ Organized and established influencer campaigns with Markham residents, responsible for landing page content and inspirational travel itineraries for website (launched Dec. 2020), designed marketing inventory management, business engagement tracking reports

⚬ Responsible for developing, executing, and monitoring leisure marketing digital strategy to support expansion and growth of company services and products across North America ⚬ Created new multi-channel demand generation strategy to raise brand awareness. Introduced on+offline touchpoint tracking to optimize conversion across customer decision journey ⚬ Utilized in-depth competitor benchmarking for UI/UX optimization for website renewal ⚬ Developed and implemented metrics frameworks and marketing dashboards to monitor marketing performance. Introduced new KPI dashboards and reports on channel growth, engagement, organic & paid campaign performance

Fastest growing Korean travel technology company, 2019 received investment from Kakao ※ Responsible for driving corporate strategy, identifying opportunities for growth and utilizing business and customer intelligence to deliver strategic recommendations. ⚬ Global business development lead for airlines, hotels, tours & activities. Key projects made live include: ✲Virtual Credit Card Payments via Mastercard x Shinhan Bank, live 2018.04 ✲Tours & Activities provider B--, live 2018.09, Kl-- 2019.01 ✲Airline Consolidator T--, live 2018.09, Fl-- 2018.11, L-- 2019.01, T-- 2019.03, eT-- 2019.079 ✲Switch Company D--, live 2019.02, ⚬ Corporate strategy: monitoring monthly sales performance, KPI's, and business plans, 2018 Investor Relations press deck and due diligence process ⚬ Strategic Marketing: spearheaded growth hacking initiatives, developed end-to-end marketing strategy focusing on customer decision journey across travel vertical ⚬ Created marketing collateral for company (Website re-haul, Linkedin, Company Overview, Subsidiary / Investment Portfolio Company Overviews) ⚬ Local organizer for Web In Travel Seoul 2017, Web in Travel Seoul 2018, Web in Travel Seoul 2019 ✲ Panelist at WIT Future Leaders Forum 2018 ✲ Moderator at WIT Seoul 2018 ✲ Moderator at WIT Seoul 2019 ✲ Panelist at TERN 2019

Designated Developer of 5,000 unit resort destination in the East Coast Free Economic Zone ⚬ Supported Master Planning of 5,000 unit resort destination Developed detailed case profile on prospective companies for investment opportunities, produced a 110-page report on Korea’s hospitality industry, delivering key insights ⚬ Localized content provided by corporate office, translated business needs into marketing collateral for Master Planning for workshops and information sessions co-organized with East Coast Free Economic Zone ⚬ Conducted market research and competitive analysis on Korea’s hospitality and real estate industry to support the Master Planning. ⚬ Established strong relationships with government officials and liaised with both domestic and overseas vendors and stakeholders

Korean vacation rental startup BnBHero ※ Consultant whilst pursuing Masters, continued to oversee business development and global marketing as part of Tidesquare's investment portfolio. ⚬ Panelist at the 2017 WIT Japan and North Asia for "The K-Factor" Session ⚬ Lead for global business development, including OTAs, consolidators, property managers ✲ 2017.02 Rentals United : from initial contact, service agreement negotiation, API integration and property manager recruitment ⚬ Designed templates for KPI monitoring, biweekly sprint cycles and quarterly goals ⚬ Analyzed and forecast data for 2017 business plan ⚬ Standardized monthly financial statements and cash flow, reconciled accounts ⚬ Optimized advertising campaigns and proposed analytic insights for SEO, creating marketing strategies for SNS channels

Global real estate company managing complete life cycle of real estate assets. ※ Project based consultant assigned to Korea Business Development Project ⚬ Produced 110-page Korea's hospitality industry report in context of key market and competitive trends ⚬ Developed detailed case profile on prospective companies related to investment opportunities

Awarded certificate for the best dissertation (bachelor thesis)

Mastered real-word spreadsheet modeling concepts, examined data cleaning methods to improve accuracy and explored ways to manage data using Excel’s math and logic capabilities. Visualized data in charts and dashboards and utilized Excel to create interactive data models, harvesting data to make business decisions and leveraging Excel's business analytics and modeling capabilities.

Dual Concentration in Trade & Economic Development and International Security Awarded Incoming Student Award

Robert Lutton Creative Writing Prize