Serpil Ural

Advising & Executing Blockchain, FinTech, and Web3 Projects I offer strategic advisory and execution services for projects in the blockchain, fintech, and Web3 space, helping them navigate the complexities of these emerging technologies. My expertise spans across building brand presence, engaging communities, and scaling operations for projects at the intersection of finance and decentralized technologies. Services offered: Marketing Strategy Social Media Management Community Management Product Marketing & GTM With a strong focus on delivering results, I support projects in driving innovation and achieving growth in the rapidly evolving blockchain and fintech industries.

Personal care brands: Clearasil - Dettol - Liasan - Scholl - Veet

Private Label - Color Cosmetics Product management: - Defining new product innovation ideas that truly makes private labels stand out. - Develop innovative concepts whilst focusing on a strong top-quality product in terms of formulations, price and well thought packaging. - Creating promo-products in a two months cycle whilst keeping a close eye on trends. - Monitoring and adjusting project progress in order to meet exact launch dates twice a year. - Close collaboration with supply & quality team throughout the phases of product development until launch and beyond. - Conducting supplier talks, price negotiations, obtaining quality samples and creating product P&L. - Working with external research team to develop product. - Own product development process and accountable to other stakeholders of the business on the product development and management areas. - Lead execution of promotions through managing cross functional teams, briefing suppliers, and tracking success measures through daily monitoring and tracking as well as visiting activation locations for follow up to ensure all is going as per the plan. - Execute any changes related to pack design or any changes in AW starting from measuring stocks, briefing suppliers, leading cross functional task forces, getting approvals and print proofs. Customer management: - Co-creating of artwork design with customers & agencies. - Maintaining core assortment (+300 SKUs) that complies with external processes & regulations. - Extending customer’s product portfolio. - Performing product innovation projects in collaboration with customers. - Collecting and analyzing market insights and competition strategies to make recommendation to customer. Market analysis: - Performing sales analysis on executed launches in order to come up with improvements. - Research and gather information on local market patterns, trends, competitor’s analysis and developments.

Strategic Marketing Management, Consumer Psychology, Marketing Research Methods, Retail Marketing, Marketing Communication, B2B Marketing

Controlling & Key Account Management, Consumer Behavior, Communication & Sales Training