Ser Lin Liu, FCCA, CA (Singapore)

Ser Lin Liu, FCCA, CA (Singapore)

Sales Director @ SEAX Global

Country

-

City

Singapore

Industry

Telecommunications

Skill

Business Development, Customer Relationship Management (CRM), Account Management, Internal Controls, Big 4, Auditing, Financial Accounting, Financial Reporting, Accounting, Tax, Financial Analysis, IFRS, Cash Flow, External Audit, Generally Accepted Accounting Principles (GAAP), Assurance, Financial Audits, Sales Management, Forecasting, Corporate Tax

Experience

SEAX Global

Sales Director

SEAX Global

LinkedIn
2023-5 - Present · 3 yrs 4 mos

Singapore

China Unicom Singapore

Senior Sales Manager

China Unicom Singapore

LinkedIn
2022-11 - 2023-4 · 6 mos

Singapore

Telin

Sales Manager

Telin

LinkedIn
2019-11 - 2022-11 · 3 yrs 1 mo

Singapore

Account management Responsible for customer retention, customer relationship management, point of contact for customer. Achievement of Sales objectives, revenue target and growth Good Track records of meeting sales and revenue target with overachieved results. Carrier Enterprise Sales Region - Best Deal of the Year award FY2020 Cross department collaboration Able to build rapport with cross functional teams to achieve business goals. Able to manage and work with different teams in projects to prepare solutions for customer.

Telin

Finance Manager

Telin

LinkedIn
2018-7 - 2019-11 · 1 yr 5 mos

Singapore

Revenue Assurance – Billing Operation • Ensure completeness and accuracy of billing • Work with sales support on product creation in the system and correct GST treatment • Participate in billing system enhancement • Responsible for the revenue cycle. Review and update processes for continuous improvement Revenue Accounting, Reporting and Budgeting/Forecasting • Perform monthly revenue forecasting, budgeting and analysis • Prepare IFRS 15 Accounting Paper and revenue accounting adjustments • Liaise with HQ on IFRS 15 reporting and attend meetings with HQ • Ensure revenue recognition is in compliance with IFRS 15 • Prepare monthly revenue reporting and provide variance explanations to management and HQ. Revenue Assurance – customer and credit management • Manage customer credit evaluation, customer creation and deposits collection. • Monitor and manage collections from customers to ensure timely payment by customers • Report on debtor’s turnover days, problem debtors and engage various parties to assist with debt collection • Responsible for the revenue cycle, review and update processes for continuous improvement Year-end Audit and financial report • Responsible for the complete set of accounts for year-end audit. • Keep up to date on accounting standards and financial statement disclosure requirement • Attend to audit queries.

StarHub

Senior Accountant

StarHub

LinkedIn
2017-9 - 2018-7 · 11 mos

Financial and statutory reporting, taxation & operations • Review financial reports with analysis and commentaries • Ensure financial and statutory reports are in compliance with IFRS • Review monthly corporate taxation reports • Prepare quarterly GST filings and monitor compliance with GST policy • Attend to tax queries from tax agent, liaise with tax agent as well as IRAS on company’s tax matters • Providing accounting support to Finance and external teams to ensure proper and timely financial reporting IFRS 15 Project • Involved in the implementation of IFRS15 and its documentation • Performed System integration testing (SIT), User Acceptance Test (UAT) and Migration Acceptance Test (MAT) for IFRS 15 project • Reviewed IFRS15 Accounting treatments on various products and different customers behaviour • Finance support for new Telco product /promotion launches that affect revenue accounting (IFRS 15) • Analysis of SAP Reports including Revenue reports, Contract Asset/ Contract Liability reports and Material Rights report. • Prepared IFRS15 reconciliation templates and testing methodology for the project • Prepared and involved in resource planning and tasks allocation for the project • Provided guidance and coaching to peers and colleagues involved in system testing • Coordinated and liaised with various parties (3rd Party consultants, team members, managers and VPs)

PwC Singapore

External Auditor

PwC Singapore

LinkedIn
2014-12 - 2016-10 · 1 yr 11 mos

Key responsibilities: • Acted as team lead to the engagement team • Direct clearance of audit queries with audit partner • Key contact to external client for auditing and accounting matters • Involved in staff planning and tasks allocation to juniors • Provided guidance and coaching to juniors • Managed expectations of audit managers, partners and client • Involved in preparing and monitoring of engagement budget throughout the engagement • Reviewed and finalisation of Group consolidation • Reviewed Group’s and Company’s financial statement • Liaised with overseas auditor from various countries (Australia, US, Sweden, China) for audit engagements and reporting purpose • Key reviewer of valuation and computation for share based compensation in accordance with IFRS • Industries involved includes supply chain management, investment holding, internet-based business

EY

External Auditor

EY

LinkedIn
2011-7 - 2014-8 · 3 yrs 2 mos

Kuala Lumpur, Malaysia

Key responsibilities: • Oversee audit team and assisted manager and partner in resolving issues with audit clients throughout the audit engagement • Assessing and testing the effectiveness of internal controls over financial reporting audits • Reviewed Group consolidation • Involved in staff planning and tasks allocation to Junior staff • Provided guidance and coaching to juniors • Reported and presented audit conclusions and findings to audit manager and partner • Liaised with overseas auditor from various countries (Australia, Switzerland) for audit engagements and reporting purpose • Industries involved include warehousing and distributions, retail and outlets, engineering consulting services, property development

Education

ACCA

ACCA

LinkedIn

Accounting and Finance

2011 - 2014 · 3 yrs

Association of Chartered Certified Accountants (ACCA) is the global professional accounting body offering the Chartered Certified Accountant qualification (ACCA or FCCA).

Ser Lin Liu, FCCA, CA (Singapore)'s Contact Information

Email

******@***.com

Phone

(**) *** ****

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