Serkan Gönen
Kategori Direktörü @ Teknosa
About
20 yılı aşkın sektör tecrübesine sahip bir profesyonel olarak, Teknosa'da Kategori Direktörü pozisyonunda 1.07.2026 itibarıyla ayrıldım. İşimin odak noktasında küçük ev aletleri , bilgisayar, yazıcı , PC bileşenleri, tablet ve büyük beyaz eşya kategorilerinde satın alma , satış süreçlerinin optimize edilmesi , fiyatlama ve promosyon analizi ve perakende , marka / tedarikçi yönetim yer alıyor. Önceki yıllarda Teknosa'da Grup Kategori Müdürü olarak görev alarak birçok kategoride uzmanlık kazandım. Hedefim, şirketimizin değerlerine uygun şekilde yenilikçi ürün stratejileri oluşturmak ve müşteri odaklı çözümler geliştirmek. Takım çalışmasına yatkınlık ve analitik düşünme yeteneğim, sürdürülebilir büyüme ve başarı sağlama konusunda katkıda bulunmamı sağlıyor.
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Türkiye
Retail
Key Account Management, Retail, Product Marketing, Product Management, Sales Management, Competitive Analysis, Team Management, New Business Development, Forecasting, Marketing Strategy, Channel Partners, Product Development, Sales Operations, Pricing, Consumer Electronics, Marketing Communications, Merchandising, Sales Process, Retail Sales, Regional Marketing
Experience
Kategori Direktörü
Teknosa
İstanbul, Türkiye
“All segments of small domestic appliances, computing devices (including computers, tablets, and printers), gaming ecosystems, computer components and accessories, along with large household appliances.”
Group Category Manager
Teknosa
IT - Gaming - Printer - SDA - MDA
Category Manager
Teknosa
İstanbul
Notebook - Tablet - Gaming - Printer
Senior Key Account Manager
Vestel
İstanbul, Türkiye
- Preparation and planning customer orders, - Controlling and managing sales/stock levels, and periodical reporting of IT-Smartphone products, - Managing supply chain and taking necessary actions to prevent delivery problems, - Managing and solving problems on returns, credit issues and delivery problems, - Finding new customers and channels, - Coordinating supply chain processes together with product management and customers, - Periodical store visits , - Planning in-store investment and marketing strategies, - Organizing training processes, - Managing field force team to enhance relations and sales on store basis, - Planning and coordinating monthly/quarterly/ yearly business reviews
Sales Manager
reeder
- Controlling and managing sales/stock levels, and periodical reporting of consumer electronics and photo products, - Managing the workflow of a field team of 150 promoters - Managing the workflow of a field team of 10 area managers, - Plannign to supply products, - Managing to field budget plan - Effective inventory management - Managing to competitor analysis - Reporting of market dynamics - Planning in-store and out-store trainings, - Calculation and reporting promoter payrolls and analyzing return on investment ratios, in-line with company financials,
Key Account Manager
Samsung Electronics
- Preparation and planning customer orders, - Controlling and managing sales/stock levels, and periodical reporting of IT products, - Managing supply chain and taking necessary actions to prevent delivery problems, - Managing and solving problems on returns, credit issues and delivery problems, - Finding new customers and channels, - Coordinating supply chain processes together with product management and customers, - Periodical store visits , - Planning in-store investment and marketing strategies - Organizing training processes, - Managing field force team to enhance relations and sales on store basis, - Planning and coordinating monthly/quarterly/ yearly business reviews
Regional Sales Manager
Kont Bilisim
- Controlling and managing sales/stock levels, and periodical reporting of consumer electronics and photo products, - Managing the workflow of a field team of 130 promoters, - Managing the workflow of a field team of 10 area managers, - Setting the promoter sales targets on store basis, in- line with company targets and KPIs, - Coaching the promoter team, - Evaluation of promoter performance on weekly/ monthly/quarterly/ yearly basis, - Motivating the promoter team with necessary actions / meetings / events etc., - Coordinating the relations and processes between sales, product management and marketing teams, - Planning in-store investment areas, - Controlling the planogram and live devices within the stores, - Planning in-store and out-store trainings, - Calculation and reporting promoter payrolls and analyzing return on investment ratios, in-line with company financials, - Evaluation of competition and taking necessary actions
Education
Istanbul University
Serkan Gönen's Contact Information
Phone
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