Serkan Bozkurt

Managing the marketing and strategic initiatives for Gloria Jean’s Coffees and Magnolia Bakery in Türkiye, as well as for the SuperCoff Berlin brand in Europe under the Dinçerler Group. I lead a 14 member team across Türkiye and Germany.

Working as Interim General Manager of Pizza Hut Türkiye and reporting directly to İş Holding Group Ceo. Responsible for implementing strategies and overall business operations of the company. Tripled sales within a year for Pizza Hut Türkiye. Moved up from No. 6 to No. 2 in the pizza market.

Managing the all Peyman Domestic and Export Brands with the marketing team: Bahçeden, Çitliyo, Nutzz, Private Label and Smart Snacks. Achievements: -Peyman, especially with Bahçeden Brand, increased its sales value by 70% in 2021, growing 3 times higher than DFNS market growth. The market share increased from 13,2 to 19,8. -Bar Sales Value increased 4X, Popcorn 3X. -Creation of Bahçeden Müslife(Muesli category), Bahçeden Egzotik and Yöresel Brands, Smart Snacks(Bar category) and Nutzz Popcorn(with Chocolate, New spicies, Caramel and Pizza). -Bahçeden Total Awareness score jumped from 59 to 78. -Launched more than 50 new products within a year. These are including Branded, Private Label, Discount/Getir/Migros exclusive and first in the market projects. -Rebranding all Bahçeden packaging designs. -Created a new bar brand and portfolio for Export markets named Smart Snacks. -Communication Campaigns; Bahçeden Öve Öve Yiyin Öve Öve Bitirin Refika Bahçeden Gelen Sağlıklı Güzellik Çitliyo Kendi Tarlamızdan Bi Başka Çitliyo

Responsible for the management of Luppo Brand, Private Label Brands and Complimentary Chocolate/Candy category(Bayram-İkramlık) including leader brands such as Octavia, Milango, Butik and so on. Lead all the 3rd party relations ATL, BTL, PR, Digital and Packaging Agencies. Reporting directly to the Marketing Director. Achievements: -Run successful marketing campaigns such as "Luppo Masada Aile Bir Arada" winning Kristal Elma Award 2020, "Ailede Herkesin Sevdiği Kek Luppo Sandviç Kek", "Bayram Sana Şölen" and "Bayramınız Şölen Olsun". -Luppo recognition level increased from 63% to 92% in 2020. -Luppo increased the market share from 11,5 to 23,5 in chocolate covered biscuit category in 2020 FY compared to 2016 FY. -Şölen increased market shares more than 6 points in complimentary chocolate/candy category in 2018. -Worked on more than 100 Private Label projects successfully.

Responsible for implementing national marketing strategies to promote Domino's' products and services. Achievements: -Finding out Take-away Pizzas from 6,90 TL campaign and our take away mix increased more than 200%. -Run successful marketing campaigns such as "Daha Hızlı Ne Mutlu Edebilir ki/Sadi Celil Cengiz'', New Mangal Sucuklu Pizza/Kadir Çöpdemir, Akşama Domino's Var/Seda Sayan. -In-Store POP materials designed for side items increased like-for-like take away side item sales by 95%. -Most of new product launches reached the product mix of about 10%. Mangal Sucuklu Pizza reached %25 pizza mix. -Finding out kiosk marketing in the stores aiming at collecting customer data. -Sold 180 K coupons with Migros cross campaign in 2 weeks and %40 of customers were in new customer status. This cross promotion has been the highest volume campaign of Migros and Domino's.  -Conducted Coca Cola under cap cross campaign. To announce the promotion, Coca Cola put the product visual and logo of another brand on 10 M bottle labels for the first time in the world.

Responsible for executing local store marketing plans that will grow traffic, sales and brand awareness for Domino’s Pizza stores in İstanbul and Aegean region. Also, designing incentive programs for all Domino’s stores.

In charge of spandex sales in Socks and Diaper market in Turkey. Expanding relationships with existing customers through collaborative sales efforts, also establishing good relationships with non-biz customers.

In charge of the garden department with an area of 4.000 square meters consisting of between 12 - 20 staff, followed by 2 months of management trainee programme.

- MARKSTRAT Simulation 2012 Awards in University of STIRLING: Finished 10 days of competition with the second highest score as a team (5 postgraduate students) within Marketing and Retail Management School teams. - Marketing and Management Applications Project 2013 in University of STIRLING: Along with a team consisting of 7 postgraduate students, conducted 3 months of Marketing Project related to Water ski and Wakeboard Scotland Club which is the National Body of water ski sport in Scotland. The project was regarding the increase of the footfall and the number of membership in this sport club by using marketing applications such as the repositioning of the club. Scored the highest grade among the project groups. - Stirling Management School 2013 Poster Prizes: Our poster design was selected as an outstanding creative response to the brief of the dissertation in Critical Thinking Module.