Serj Berelson

Led Western US policy advocacy across legislative, regulatory, and local affairs arenas.

• Led engagement in all energy efficiency and related policy arenas and initiatives in California on behalf of 70 leading companies • Authored COVID-19 industry response playbook, engaged legislators, regulators to expand stimulus response • Led legislative efforts around AB 841 by managing lobbyists, securing stakeholder alignment, developing collateral • Led response to August 2020 grid outages, developing and circulating stimulus recommendations to legislators • Directly influenced organizational strategic direction, including determining regulatory and legislative priorities • Regularly reported out to/engage board members, including regulatory and legislative board committees • Authored white paper summarizing and analyzing the current state and future prospects of cost-effectiveness in California for energy efficiency, demand response, and distributed energy resources, "2020 Vision of Cost-Effectiveness – California’s Current State and Future Prospects: A CEDMC White Paper"

• Led regulatory strategy in the Western U.S. for Nest smart thermostats • Led Nest Power Project policies nationally, which has provided 250,000+ thermostats at no cost to low-income homes via 30+ utility partners, including 170,000+ net new smart thermostats in CA utility low-income energy portfolios • The Nest Power Project was selected by Google Leadership as a 2019 Google Green Awards winner • Surmounted major California regulatory hurdle that could have curtailed programs by 60%+ • Subject-matter expert panelist at conferences including the Energy Star Product Partner Meeting and Alberta Energy Efficiency Alliance • Developed greenfield affordable housing tax credit and building code opportunities for smart thermostats • Created and molded opportunities through market development, policy intervention, and stakeholder engagement • Leveraged regulatory expertise to surmount roadblocks to sales opportunities On contract for Adecco at Google

• Led regulatory strategy in the Western U.S. for Nest smart thermostats • Led Nest Power Project programs & policies nationally, providing no-cost thermostats to low-income families • The Nest Power Project was selected by Google Leadership as a 2019 Google Green Awards winner • Subject-matter expert panelist at conferences including the Energy Star Product Partner Meeting and Alberta Energy Efficiency Alliance • Developed greenfield affordable housing tax credit and building code opportunities for smart thermostats • Created and molded opportunities through market development, policy intervention, and stakeholder engagement • Leveraged regulatory expertise to surmount roadblocks to sales opportunities On contract for Adecco at Nest

• Led regulatory strategy across the U.S., including direct engagement in regulatory proceedings in 11 states • Delivered $40m+ in regulatory-driven RFP opportunities to sales team • Interpreted complex state and federal regulatory requirements to influence key product manufacturing decisions • Shaped residential appraisal of energy storage potential in four key greenfield states • Created and molded policy opportunities through comments/testimony, analysis, and stakeholder engagement • Leveraged regulatory expertise to surmount roadblocks to sales opportunities

• Acted as thought leader in low-income energy efficiency, including authoring a second white paper (“Beyond Weatherization: How Innovative Program Strategies Can Enhance Core Low-Income Programs”), presenting at NEUAC conference, and pinpointing and developing low-income sales opportunities • Led efforts to ensure behavioral efficiency & demand response potential are accurately captured in potential studies • Acted as the regulatory lead for managing independent evaluations of Opower programs • Created and mold policy opportunities through comments/testimony, analysis, and stakeholder engagement • Translated highly technical policy mechanisms and processes into universally comprehensible language

• Acted as thought leader in low-income energy efficiency through authoring a white paper (“Unlocking Energy Efficiency for Low-Income Customers”), presenting at the prestigious ACEEE Summer Study Conference, engaging with crucial stakeholders, pinpointing and developing sales opportunities • Pinpointed, assessed, and developed opportunities through in-depth analysis of utility portfolios in regulated markets • Determined priority markets to target engagement efforts through qualitative and quantitative analysis • Leveraged regulatory knowledge and expertise to creatively approach roadblocks to sales opportunities • Recipient of internal award for "outstanding achievement in decision-making" for work in developing low-income solution

• Responsible for the logistical and operational functions of the rapidly-expanding Client Solutions West team • Facilitated communication among a team operating throughout North America and APAC • Developed lasting relationships with client counterparts to repeatedly earn crucial face-time for CSEs • Advanced understanding of how regulatory insights are leveraged by the Sales team • Authored domestic and international market and utility analyses by providing qualitative/quantitative analysis • Developed and coordinated client-facing collateral for internal sources, clients, and external champions

• Authored and presented official policy white paper, “The Case for Diesel Cars in California”, demonstrating shifts in taxation levels of gasoline, diesel, and biodiesel fuels could reduce transportation-sector emissions • Paper received official comment from The Diesel Technology Forum, a leading industry non-profit • Assessed feed-in tariff proposals from private companies, including utilities, for supplying electricity to the grid, predominately from renewable sources such as solar, wind, and biogas • Assessed electricity rate design with Policy and Planning Division staff

· Responsible for constituent interface during the budget crisis of 2009 · Assessed and directed concerned citizens to proper channels for resolving a wide range of issues · Engaged in teamwork-based problem solving to address complex and potentially life-threatening constituent issues · Facilitated constituent interaction, utilizing foreign language skills when necessary · Staffed government-sponsored public conference on budgeting, policy, services, programs, and transparency

· Completed Apple proprietary training program, including comprehensive sales process for all computers, iPods, iPhones, and related software, hardware, and third-party products · Performed successful launch of iPhone 3G, including customer contractual arrangements with partner company AT&T. Entailed handling of discrete customer information, inter-disciplinary cooperation, and creating customized solutions · Challenges delegated to on-site staff included customer education on new features, product shortages, and wait times of several hours due to server-based infrastructure problems