Şerif Ali Enes

Türkiye Head of BD @ OKX

About

As the Türkiye Head of Business Development at OKX, I drive growth, user acquisition, and market expansion in one of the most dynamic cryptocurrency regions. Leading a team of affiliate managers, marketers, and community builders, I develop and execute high-impact strategies that scale partnerships, increase trading volume, and enhance user engagement. With expertise in growth marketing, affiliate marketing, and blockchain ecosystems, I have successfully expanded OKX’s presence in Türkiye, helping grow monthly trade volume from $60M to $2.5B. My experience spans strategic partnerships, and data-driven marketing, leveraging insights to optimize user acquisition and retention. Before this role, I served as an Affiliate Business Development Manager at OKX, and my background includes an MBA from Sabancı Business School and a Bachelor’s in Industrial Engineering from İstanbul Teknik Üniversitesi. Additionally, my exchange studies at Seoul National University of Science and Technology broadened my global perspective, particularly in the Asian market. I am passionate about the crypto and blockchain space and its potential to drive financial inclusion, innovation, and economic transformation. My mission aligns with OKX’s vision of democratizing access to the digital economy, and I thrive on solving complex challenges, scaling businesses, and working with diverse, high-performing teams. Let’s connect and discuss opportunities in growth, partnerships, and business development in the Web3 space! 🚀

Country

Türkiye

City

Istanbul

Industry

Financial Services

Skill

Communication, Blockchain, Sales & Marketing, Team Leadership, Remote Teamwork, Affiliate Management, Trade Finance, Cryptocurrency, Affiliate Marketing, Marketing, blockchain marketing, Crypto, Community Management, KOL Development, KOL Management, Influencer Marketing, Digital Marketing, Go-to-Market Strategy, İngilizce, Tasarımcı Düşünce

Experience

Türkiye Head of BD

OKX

2022-12 - Present · 3 yrs 10 mos

Senior Affiliate Business Development Manager

OKX

2022-8 - 2022-12 · 5 mos

Turkey

Affiliate Business Development Manager

OKX

2022-6 - 2022-8 · 3 mos

Marketing and Business Development Specialist

Bitay

2021-8 - 2022-6 · 11 mos

Istanbul, Turkey

- Blockchain marketing via different campaigns (airdrops, meme campaigns) - Hyper-growth of social media channels - Go-to-market strategy for global markets - Community management on Twitter, Telegram, Discord (quizzes, referral campaigns, giveaways) - Responsible for bizdev and product marketing of NFT marketplace, credit card, staking. - Responsible for KOL marketing and campaigns.

Digital Marketing Consultant

Bi Teklif At

2020-11 - 2021-8 · 10 mos

- Responsible for social media and content strategy. - Contributing to go-to-market strategy.

Growth Specialist

Bookreen

2021-2 - 2021-7 · 6 mos

- Defining social media and content strategy. - Setting up CRM structure and define sales funnel steps. - Increased visitor number 200%, user number 300% in 5 months.

Strategy Analyst

PepsiCo

2021-2 - 2021-6 · 5 mos

Istanbul, Turkey

- CAP(Company Action Project) - Conducting market research for some new products to create a global and local competitor analysis report. - Strategizing an action plan for PEPSICO to launch the new product categories by analyzing the future risks and opportunities.

Marketing Specialist

Coimex

2020-9 - 2021-2 · 6 mos

Turkey

- Managing social media strategy. - Defining content strategy and responsible for SEO. - Leading different campaigns on online and offline channels.

Product Marketing Associate

REM Vision Lab

2019-9 - 2020-9 · 1 yr 1 mo

Istanbul, Turkey

-Managed to social media strategy of different channels that resulted in a 140% increase in follower numbers. -Developed a content strategy that led to a 150% increase in blog traffic. -Increased the user stickiness to analytics tool of Udentify. -Gave regular reports for the development of the analytics tool.

Starter

StartersLand

2019-10 - 2019-12 · 3 mos

İstanbul Province

Startersland is a social responsibility project that offers practical training and experiences in entrepreneurship to students and young graduates through the provided platforms. I have been assigned to work in strategy for a start-up http://www.numaratasima.com/ for 2 months.

Business Development Associate

kidoole.com

2019-3 - 2019-9 · 7 mos

Istanbul, Turkey

- Kidoole is a start-up that provides online booking for kindergartens. - Contributed to marketing and sales activities.

CaseCampus Fellow

Endeavor Türkiye

2019-7 - 2019-8 · 2 mos

Istanbul, Turkey

Casecampus is a applied entrepreneurship education program that organized by Endeavor Turkey, that involves conferences of successful Turkish entrepreneurs.