Serhii Halchuk

Hi, I’m the founder of a digital marketing agency dedicated to making a real difference for home services and contractor businesses. I built this agency on the belief that my clients deserve more than just impressive numbers - they deserve genuine marketing support and thoughtful advice that drives true growth. Every day, I work with my team to develop tailored strategies that not only attract more customers but also integrate seamlessly with CRMs and automation systems. We’re committed to nurturing your business by focusing on meaningful growth, rather than simply chasing KPIs. I’m passionate about building lasting relationships, understanding each client’s unique challenges, and offering hands-on support that makes a real impact. If you’re looking for a partner who truly cares about your success, let’s connect and grow together.

Led strategic B2B digital marketing initiatives for a prominent IT outsourcing company, driving business growth in custom software development and cloud solutions. - Built and managed a high-performing B2B marketing team, overseeing hiring, process development, and performance management. - Conducted comprehensive audits of marketing materials to synchronize messaging between sales and marketing teams, enhancing overall market positioning. - Acted as a key liaison with C-level executives, providing regular updates on marketing performance and strategic initiatives. - Facilitated cross-departmental workshops and strategy sessions to align objectives and foster a collaborative company culture. - Spearheaded comprehensive marketing strategy planning, aligning initiatives with business goals to drive growth in the IT outsourcing sector. - Developed and implemented a framework for testing new marketing hypotheses, channels, and messaging (growth method), fostering a data-driven approach. - Orchestrated collaboration between marketing, sales, and product teams, improving communication and process efficiency. - Led the planning and execution of content SEO and demand generation strategies, significantly improving search visibility and lead generation. - Developed and executed a comprehensive demand generation strategy, resulting in a substantial increase in qualified leads and pipeline value. - Implemented marketing automation, AI and CRM enhancements, streamlining operations and improving lead scoring accuracy. - Established and optimized cross-platform communication strategies, ensuring consistent brand messaging across all touchpoints. Conducted regular performance reviews, leveraging data insights to continuously refine marketing strategies and tactics.

Drove strategic B2B digital marketing initiatives for a leading IT company specializing in mobile apps and software development, spearheading transformative processes and campaigns. Key Responsibilities and Achievements: - Initiated and led comprehensive overhaul of B2B marketing strategies, communicating directly with company owners to advocate for necessary changes in advertising, content creation, and digital presence. - Spearheaded the development of a new company website, aligning it with B2B client needs and optimizing for lead generation and conversion. - Designed and implemented a strategic content plan, positioning the company as a thought leader in the IT domain and significantly boosting engagement with B2B clients. - Formulated and executed B2B-centric social media strategies on LinkedIn and Facebook, including targeted ad campaigns that markedly improved lead generation and sales alignment. - Pioneered the implementation of Account-Based Marketing (ABM) initiatives, creating tailored campaigns for high-value accounts that resulted in increased conversion rates. - Developed and optimized multi-step B2B funnels, incorporating lead magnets, targeted content, and nurture campaigns to improve overall conversion rates. - Managed comprehensive media planning, optimizing budget allocation and focusing on key B2B metrics such as CPC, CPA, CPO, reach, and brand awareness. - Oversaw SEO strategy, significantly improving the company's digital presence and driving organic traffic and leads from B2B prospects. - Implemented rigorous A/B testing protocols across all marketing touchpoints, continuously enhancing campaign performance through data-driven optimizations. - Acted as a key liaison between marketing, development, and design teams, ensuring cohesive execution of B2B marketing initiatives. Delivered in-depth monthly performance reports to stakeholders, providing actionable insights on campaign effectiveness and ROI.

Create landing pages for products Make tech specifications for Analytics team for measure main perfomance reports Create tech specifications for creating communities (instagram.Facebook) Create multiple Landing pages for Complicated funnels (Lead magnet, Webinar, Quizes etc) Develop and creating funnel steps notifications (email SMS Messenger) Create a Facebook Marketing strategy for our products Media planning: budgets, CPC cost, CPA, CPO, reach, awareness, etc Make tech-specifications for developers, designers, copywriting team Develop and manage PPC, Video advertising campaigns Provide analysis of ad campaigns performances through reporting and analytics, including data analysis and monthly performance reports Optimize campaign performance through A/B testing — ads, landing pages, keyword testing, bidding changes, localizations, etc.

As an Acquisition specialist and digital marketing freelancer with over 6 years of experience, I specialize in helping businesses of all sizes achieve their online marketing goals. My services include setting up and managing Google Ads and Facebook Ads campaigns, as well as implementing analytics for eCommerce and local businesses. I have a strong track record of success, with numerous successful campaigns under my belt. I have helped businesses increase their online visibility, drive targeted traffic to their websites, and generate more leads and sales. My expertise in funnels, PPC campaigns, and social media marketing allows me to create customized campaigns that deliver measurable results for my clients. I have experience running high ROAS (return on ad spend) campaigns, which are focused on maximizing the return on investment for my clients. I also specialize in performance-focused campaigns, which are designed to drive specific actions, such as sales or leads. In addition to my practical experience, I earned a degree in marketing and have completed various certifications and training programs. This allows me to stay up-to-date on the latest industry trends and best practices, ensuring that my clients always receive top-quality service. As a freelancer, I am committed to delivering exceptional service to my clients. I pride myself on my professionalism and ability to meet deadlines, and I am always available to answer questions and provide updates. Whether you are looking to launch a new marketing campaign or optimize an existing one, I am here to help you succeed. If you require digital marketing services, I would love the opportunity to work with you. Please don't hesitate to get in touch to discuss your goals and how I can help you achieve them.

Develop and manage PPC, Video advertising campaigns Manage account structure, keyword research, bid strategies, ad copy, targeting, etc Provide analysis of ad campaigns performances through reporting and analytics, including data analysis and monthly performance reports Optimize campaign performance through A/B testing — ads, landing pages, keyword testing, bidding changes, localizations, etc. Identify missed opportunities for campaign improvement and improve them accordingly Collaborating with marketing team to provide relevant data on website performance and providing insights and actionable recommendations for conversion rate improvement Manage ad campaigns in Facebook, Mytarget, Yandex Direct, VK, Adwords Video Advertising