Serhat Unverdi

General Manager @ MUDO

About

Serhat Ünverdi has 17+ years of experience in managing companies in nonfood sector with +1.700 employees. Extensive expertise in P&L management, EBIT performance, business development, corporate affairs, strategy creation and execution, expansion, restructuring, category management, channel management in leading multinational and local companies. Expertise in converting the big picture into specific business strategies. Expertise in category management of consumer and professional products both in B2B and B2C businesses. Highly appreciated with his way of prioritizing customer satisfaction at all levels. Stand out qualifications also include expertise in supply chain, quality assurance and new business development. Great deal of experience in managing cross-functional teams.

Country

City

Türkiye

Industry

Retail

Skill

Experience

General Manager

MUDO

2018-3 - Present · 8 yrs 7 mos

Category Management

METRO/MAKRO

2004-3 - 2017-9 · 13 yrs 7 mos

Istanbul, Turkey

o Kitchen/Cooking & Tableware o Cleaning and laundry care o Candle o Gastro equipments o Workwear o Home/professional textile o Consumer electronics o Small and major domestic appliances o IT/Telecom-Media • To achieve EBIT target of above mentioned categories which constitute significant share of nonfood business • To develop and co-ordinate procurement, sales and marketing activities of both consumer and professional product categories with a team consisting of 10 people • To manage relationship with suppliers and business partners • To provide effective assortment management whilst bringing differentiation with new technologies and trends • To plan and implement successful promotions both in printed and social media • To manage communication between headquarter and stores to serve customers in an excellent way • To coach and manage the team to be align with company strategy and KPI’s • To develop and execute private label strategy