Suleiman Sarhan

• Led development and successful launch of an in-house first last mile delivery apps, resulting in 98.5% delivery accuracy and handling • Led development and successful launch of an in-house PIM and seller platform, reducing seller onboarding time from 7 days to 4 days, and product definition to listing from 8 days to 2 days • Implemented shipping aggregator Carriyo.com, consolidating 15+ carriers in the GCC • Designed and deployed internal customer return process that reduced processing time by 68%

• Spearheaded launch of Sephora app in UAE and KSA, achieving 50,000+ downloads in first quarter with 98.7% uptime and 4.7/5 star rating across app stores • Managed complex migration of Sephora's platform from Magento to SFCC • Successfully implemented 3DS security protocol in UAE and KSA, reducing fraudulent transactions while maintaining a 95% legitimate transaction approval rate

• Successfully harmonized Souq & Amazon reverse logistics policies, creating unified standards that improved operational efficiency by 45% • Designed end-to-end operations for international returns between UAE customers and Amazon's US operations, reducing return processing time by 71% • Engineered international return shipping process that improved package tracking accuracy to 99.6% and reduced transit times • Integrated Souq's systems with Aramex's international shipping engines, enabling automated processing of 15,000+ monthly shipments • Automated generation of paperwork for international shipping, eliminating 125+ weekly manual labor hours and reducing documentation errors by 92%

• Contributed strategic initiatives to company-wide vision & roadmap, generating 10% YoY growth • Led team of 7 Product Managers across 5 key business areas • Designed, implemented & released the entire Fulfilled by Souq program across all company departments, increasing marketplace sales and improving delivery reliability by 85% • Implemented inspection process during inbound of Fulfilled by Souq items, reducing customer complaints by 60% and returns by 30% • Reduced marketplace seller activation duration from 21 days to 5 days (76% improvement) • Established repair service for all brands sold/fulfilled by Souq, handling 3,000+ repair requests monthly with 94% satisfaction rate • Built & deployed customer service management & reporting system that reduced response times by 65% and provided actionable insights resulting in 30% fewer support tickets • Created drop shipping operations for large appliances & furniture, expanding product catalog by 4,500+ SKUs • Established FMCG fulfillment capabilities incorporating expiry date tracking, reducing waste by 20% • Introduced KYC process for marketplace sellers, improving overall marketplace quality • Implemented machine learning to predict Click-to-Deliver period with 90% accuracy, improving customer experience and reducing delivery-related inquiries by 45% • Decreased return rate from 9% to 4% through improved product information quality • Shortened average Return-to-Refund time from 9 days to 4 days (55% reduction)

• Eliminated manual pricing of 230,000+ SKUs through automated systems, saving 85+ weekly labor hours • Increased profit by 15% through competitive price positioning against other Souq sellers & external competitors • Designed automated elastic pricing mechanism, setting optimal price points • Created systems for inventory turnover, reducing stockouts by 40% and improving customer satisfaction by 25% • Integrated retail planning engine with customer-facing tools, achieving real-time inventory synchronization with 99.9% accuracy • Orchestrated content production for retail systems, standardizing 180,000+ product listings • Developed internal tools for SKU generation, listing & pricing • Built unified system for returns, repairs & warranty operations, processing 500+ monthly cases with 92% customer satisfaction • Launched Cross-Border Trading program serving Bahrain, Qatar, Oman & Kuwait, expanding addressable market • Defined localized risk rules, reducing payment fraud by 85% while maintaining 97% transaction approval rate • Implemented Cash-on-Delivery reconciliation between Souq and courier systems, with 99% accuracy • Led integration of financial & HR records across Souq Group (4 companies) into SAP, creating unified accounting system

• Automated retail purchasing process end-to-end, increasing retail purchasing efficiency by 35%, reducing procurement cycle time by 20% • Created comprehensive shipping platform (QExpress) with complete pickup, sortation & delivery operations, achieving 97% on-time delivery rate • Established 2 regional fulfillment centers, with 99% inventory accuracy • Implemented structured inventory creation process in ERP • Designed comprehensive inbounding workflow including docking, receiving, inspection & put-away, processing 5,000+ units daily • Enhanced inventory management by providing controllers with advanced features, reducing discrepancies by 90% • Transformed fulfillment operations from basic 5x5 facility to sophisticated operation with picking queues/paths, increasing throughput by 100% • Developed automated shipping sortation workflow, reducing sorting errors by 94% and increasing throughput by 250% • Created manifesting process managing 10,000+ weekly shipments with 99.7% accuracy • Successfully migrated 100% of inventory & accounts payable from Sukar acquisition to Souq with zero business disruption • Established workflow for internal operations support, reducing issue resolution time from 48 hours to 6 hours (88% improvement)

Implemented Supply Chain & Manufacturing modules across 8 enterprise clients with 100% project completion rate and 95% client satisfaction. Modules implemented: • Inventory Management, Purchasing & Order Management (8 implementations) • Advanced Procurement, Sourcing & Contracts (4 implementations) • Enterprise Asset Management (2 implementations) • Transportation Management (2 implementations) • Process Manufacturing & Advanced Supply Chain Planning (1 implementations)

Successfully delivered implementations for 14 clients with 97% satisfaction rate and 95% on-time, on-budget completion. Modules implemented: • General Ledger, AP, AR, Cash Management, Bank Management & Fixed Assets Management (14 clients) • Inventory Management, Purchasing & Sales (14 clients)