Sergio Vazquez

• Spearhead digital transformation initiatives to align digital services with business strategies, focusing on operational efficiency and customer experience across the Asia-Pacific region and Mexico. • Lead the development and execution of the FY25 Digital Services cost optimization plan, resulting in significant reductions in operational costs while enhancing service delivery. • Oversee cross-functional teams in the modernization of IT infrastructure, ensuring seamless integration of digital solutions that support business objectives and drive innovation. • Foster a collaborative culture within the Digital Services team, transforming it from a technical support function into a strategic partner that contributes to key business initiatives.

Consumers are changing their behaviour and yesterday’s competitive advantages become today’s basic. Internet and online shopping is part of the everyday life and became a normal behavior. There’s a great opportunity to catch up with the changing expectations of the many people, improving the experience. Taking advantage of digital opportunities we are going to offer new levels of convenience, shopping and inspiration. Building on our strengths and doing it together, creating the IKEA for the future.

MS Mode Fashion & Size – Multinational, female fashion, sizes 40 to 52. Country Manager Formulate the company development and strategy in Spain Develop the expansion policy for Spain Draw up the budget and monitor budget compliance Supervise 5 managers and bear functional responsibility for 180 employees Activities and main achievements • Uphold, safeguard and promote the organization’s values and philosophy, particularly in relation to ethics, integrity, corporate responsibility, and fair trade • Bring about the customer choice of MS Mode as the best retailer of the year 2010 in Spain • Incorporate into the company services provided by external companies • Develop new visual merchandising much more adapted to current customer needs • Ensure participation of MS Mode at the first Retail 2.0 Spanish Econgress

Responsible for all stores in eastern Spain Attend international meetings on visual merchandising, purchasing and styling. (Amsterdam, Brussels, Paris) Bench-marking studies and market analysis Direct 21 store managers and supervise 105 employees. • Development of yearly strategic plan. • Development and implementation of management and control mechanisms in order to increase efficiency. • Adjust allocation of human resources to stores, maintaining productivity objectives.

Management of four departments: stock control, inflow, refill and outflow. Attend international meetings in Sweden, Portugal, Italy and Great Britain. Responsibility over four heads of department, five coordinators, functional responsibility for 145 employees.  Introduction of "tornado" stock technology in the store  Setting up of new routines to improve team efficiency  Successfully pass two commercial reviews (internal audits) one national, one international.  Development of expansion project for the Granvia2 store. Expansion of loading bays and warehouses  "Trinity" inter-team model in the store to maximize service to customers while maintaining minimum costs.

Responsible for stores in eastern Spain and Canary Islands Attend international meetings on purchasing and styling in Lille, France. Bench-marking studies and market analysis Direct 21 store managers and functional responsibility for 130 employees. • Increase level of customer satisfaction. • Management team development. • Training of new district and finance managers. • Assure growth and stimulate activity through profitability. • Reduction of shoplifting through specific action plans for the store

Writing of development plans for sales activity. Assure optimum stock and flow in regional stores. Development and launching of policy of commercial operations Monitoring of customer suggestions and needs Adjusting goods on offer to the national market Management of Profit & Loss account. Hiring, training, integrating and coaching of employees Revitalizing trade • Introduction of a "stock on demand" scheme. • Assure correct and secure flow of goods and cash in the store. Establishing control systems. • Participation in sports events: Conde de Godò, Catalan Padel Championship, "Master Nacional" tennis championship, Pitch and Putt championship, Golf shows, Trocathlon, etc. • Organization of the "show room" (children's' championships, 3x3, etc.) • Supervise visual merchandising • Market research to find new, national suppliers offering goods that fit in with local customer preferences.

Potential disruptive trends and implications of the disruptions within industries Characteristics of various business models Characteristics of business ecosystems Strategies used for creating new platforms and overcoming common challenges Strategies and characteristics of business models followed by successful and adaptable companies