Sergio Nelatón

Worked with Behind The Broadcast to define their brand, streamline their messaging, and develop an SEO-first YouTube content plan. Built out channel assets, thumbnails, descriptions, and video hooks that improved search visibility 3–5x across platforms. Set foundation for ongoing content strategy and co-branded events.

Led the complete digital transformation for Impact Technical Services, a recruitment and staffing firm. Oversaw brand development, content strategy, and a multi-phase web rebuild. Delivered a conversion-optimized site and SEO-enhanced messaging to triple online discoverability. Partnered with the team to create a 3-phase visibility and outreach strategy that positioned the brand to scale.

Produced a short film and supporting social reels for Ascendant’s family-centered recovery programs. Captured and edited authentic testimonials and b-roll footage to convey emotion and drive trust. Delivered the final product 50% faster than industry norms, without compromising quality.

Founder & Creative Director Deep Blue Media | New York, NY | March, 2022 – Present At Deep Blue Media, I lead a full-service creative agency that helps businesses grow their online presence through strategic content, design, and digital storytelling. Our agency supports brands through a structured 3-phase approach: Phase 1: Brand Foundation & Optimization Perform brand audits, SEO cleanup, and strategic positioning Design brand assets including logos, YouTube banners, thumbnail templates, and content mockups Develop custom content calendars tailored to business goals and audience behavior Phase 2: High-Quality Content Production Lead consistent production and publishing across Instagram, YouTube, TikTok, LinkedIn, and other major platforms Oversee a remote creative team producing video, graphic, and written content Manage editorial systems to ensure brand alignment and on-time delivery Phase 3: Optimization & Outreach Analyze performance across platforms and adapt strategy for growth Create lead generation campaigns and client outreach strategies Develop collaboration pipelines to increase brand visibility and reach Key Highlights: Oversaw and executed more than 150 branded videos and social campaigns Built and implemented scalable systems for client onboarding, project tracking (via ClickUp), and team workflows Coached and directed a team of editors, SEO specialists, graphic designers, and account managers Launched the DeepBlue-Podcast to position ourselves as thought leaders while simultaneously offering value-first outreach to potential clients Our mission is simple: produce content that converts, design with purpose, and create partnerships that last.

As Executive Producer and Strategic Media Partner for Crosstalk Podcasts, I led Deep Blue Media’s full-scale production, branding, and content strategy for one of the fastest-growing podcasts in the recovery space. From ideation to execution, I managed the production of over 150 long-form episodes, generating millions of views across platforms. My responsibilities included: Overseeing end-to-end podcast production: pre-production planning, filming, editing, publishing, and promotion. Managing a multi-disciplinary team (editors, designers, SEO experts) to deliver consistent, high-quality content across YouTube, Spotify, Apple Podcasts, and Instagram. Developing the brand identity and visual strategy, leading to a cohesive, recognizable digital presence. Designing and executing an SEO-forward content strategy, resulting in >4M views across channels. Launching the podcast’s website, blog, and integrated marketing funnels to expand reach and drive subscriber growth. Coordinating celebrity, author, and clinical expert guest appearances, enhancing the show’s credibility and impact. Our work helped position Crosstalk as a trusted voice in recovery and self-improvement, and a powerful platform for stories of strength and transformation.

Produced impactful content for Caron’s gala and executive team, including a flagship interview with the CEO. Captured high-quality visuals and edited emotionally driven content to support their mission of recovery and awareness.

Developed a content strategy and produced on-brand video, graphic, and written content to showcase Wohlfarth & Associates’ deep expertise and love for Manhattan’s Upper West Side. Helped elevate their online presence, drive engagement, and attract more buyer/seller inquiries.

Worked closely with a neuro-transformative coach to shape his brand and create content that supports people on their healing and recovery journey. Developed messaging that resonated with individuals breaking free from limiting beliefs, aligning all content with the brand’s mission of empowerment and transformation. Impact: Refined brand voice to reflect empathy and authenticity. Created impactful content for social media, email, and coaching programs. Crafted stories that built trust and connection with the recovery community. Helped increase engagement through emotionally resonant messaging.