Sergio Martin

Encargado de la relación comercial y dirección de ventas de la cartera de clientes que tienen la representación de las marcas Simond's, Babyland y Familand fuera de Chile. Las responsabilidades del cargo incluyen negociación de precios, cantidades y cumplimiento de plan comercial acordado con el distribuidor, así como también supervisar el correcto uso de las marcas y la implementación de las campañas de marketing propuestas por los distribuidores.

As a Business Manager I have to coordinate and manage critical tasks at Laboratorio Durandin, which include: The whole Product Development process from Idea to final product ready to be displayed at the retail shelfs (Baby Bottles, Pacifiers, Teethers, etc). Forecast and Control of imports of baby products for the Simond's/Nuby and Babyland Brands. Revenue and Price Management. Negotiation of Retail Stocks and Promotions with the biggest retail companies in Chile (Walmart, Cencosud, SMU, Socofar, S&B, etc) We plan together on what is going to be the next hot product of the year in the higly competitive chilean baby products market, were Laboratorio Durandin has 23% of Marketshare, being the Market Leader at this product category. Along side of my core activities I'm in charge of the Company's e-Marketing strategy, creating and overseeing on how the strategy is implemented in social networks and websites for every brand we have (Simond's - Babyland - Familand - Pilotonic). Currently i'm leading the next step of the company into e-Commerce.

As PM Im in charge of the complete administration and commercial strategy for the Simond's-Nuby baby products (baby bottles, pacifiers, cups, teethers, etc.). I have to select products, supervise packaging design, coordinate imports and create marketing campaigns for product launches, as well as motivate and lead the sales team to achieve the Company's KPI's. During my first two years taking care of this category the market share increased from 19% to 22%, Gross Margin incresed 5% and a complete re-design of packaging was achieved. Nowadays I continue my job as PM, but from a Directive position.

Most of the work here was corporate management. I was responsible for all 23 Enjoy's restaurants, detect and fix problems as well as look for new business opportunities. During my days in this job I helped to increase revenue by implementing i-Pad Menu systems, Interactive Signs and a segmented Marketing Campign apealing the consumer's personal taste and "game behaviour". I also helped in the creation and implementation of "Consistency in Service" program, in order to offer the same size and quality products at every restaurant the chain have all over the country.

Awarded with the BHP Billiton's Minera Escondida Scholarship to obtain Master's Degree in Business by the University of Queensland and Global MBA by the University of Chile. Graduated at both programs with maximum score. This program included a Full Term in Multi-Cultural environment, learning in-site how to manage business relations with Asiatic Countries such as India or China.

°Responsable de la comunicación entre la empresa y sus consumidores. °Responsable de evaluar reclamos y proponer soluciones eficaces para los consumidores y costo efectivas para la firma. °Manejo de presupuesto anual y gestión de personal a cargo (50 personas). °Planificación estratégica semestral. Reporta a Gerente de Construcción y Gerencia General.