Sergio A. Carrera

Category Management Business Development Strategy KPIs design and analysis Automotive Expert Retail Expert (traditional and online) Market Research and Analisys (Mexico, USA, and Latin America) Pricing, Revenue, GP, GM, Business Growth ACES, PIES, Item Setup, bulk data manegent.

Started a Data Team and processes, established and improved organizational intelligence processes across the organization (Australia, California, UK, Viet Nam). Developed ACES and PIES catalog and procedures for new products, from their Australian catalog (TECDOC, Cross Reference, internal master catalog) Increased coverage, performed constant validations (Conflicting Records, Overlapping Attributes, Duplicated Records) Improved digital assets quality and integration into the data environment. Researched new coverage via Cross Reference, using competitors web sites. Researched new data tools to make a better, cleaner, and faster work. Established first commercial connections in Mexico and Latin America (Chile, Argentina and Brazil)

Managed Business Strategy for several lines/brands. Both third party and private label. Constantly monitored KPIs and Developed new ones. (Store traffic, Conversion rate, Coverage, Assortment Efficiency, etc). Coordinated/Established: Marketing Strategy, Brand Awareness, Supply Chain, Sales, Growth, Profit, Gross Margin Improvement, Inventory Policy. Market Research of local environments in Monterrey, Guadalajara, Mexico City, Queretaro, Tijuana, Chihuahua, Ensenada, Chiapas, Oaxaca. To create specific Pricing and Competition Strategy. Double digit growth on Internal Engine, Timing Components and Engine Parts. (Turned Category Contribution from -147% to +30% within the first 18 months, improving GM, Sales, Closure Rate, GP +80%) Exceeded all KPIs required by Upper Management Successfully managed most Hard Parts categories. Developed new vendors, walking them through all the process stages.

Worked with Starters and Alternators, Belts& Hoses, Caps, Steering, Engine Management and Ignition categories - Found the best vendor option for each line (service level, cost, quality according to the brand we needed to source). - Presented Engine Management Line Review on my own with only two months timeframe, as the previous CM left the company. - Loaded the chosen catalogs, gave them feedback on NYAs, N/Rs and other opportunities to fill in. - Choose and setup the SKUs for the new flexogram to send to the stores, worked the MAP to make the decisions and optimize inventory, reaching the objective in turns. - Got a cost reduction for the Ignition Coil program and got the vendor aligned to fulfill the allowances found in the former vendor’s agreement. - Used my experience in catalog to give feedback to the CMs in my team on best practices, and trained them in the use of DataZone reports. - Currently supporting most hard parts teams as a Z-net Manager, as it is a position that doesn’t exist in AZ Mexico. - Brought IT tools only used in DataZone to merchandising to give the CMs more visibility in their catalog numbers.

Content Specialist for Brake Systems Team. Liaison between vendor's catalog and engineering teams and AutoZone E-catalog team. Responsible for auditing information going into the catalog of an important category. Receive Znet display changes from the AutoZone Merchants, assess the possible impact advice best ways to do it. Create workload for processing team. Monitor year round updates for the catalog. Train vendors in the AutoZone catalog ways or ACES standard.

Soccer player during all college with sports scholarship.