sergio najera

sales and marketing director

About

Director with high ethical standards, capacity to innovate, define strategy, lead and align teams that achieve results with focus on the expected return. Interdisciplinary knowledge. Proven leadership to make company turnaround. Strategic vision in customer relations. Marketing and Sales Specialist with experience in: developing high performance teams, attracting and retaining talent, managing complex situations and implementation of sales software (CRM). Vision to modernize the areas and improve processes and business efficiency with the use and development of technology.

Country

mexico

City

naucalpan

Industry

writing and editing

Skill

estrategia empresarial, mercadotecnia, estrategia, plan de negocio, liderazgo, editoriales, estrategia de mercadotecnia, gerencia de ventas, redes sociales

Experience

sales and marketing director

sistema uno [grupo santillana]

2015-10 - Present · 11 yrs

regional managing director

oxford university press

2012-9 - 2014-10 · 2 yrs 2 mos

To define, coordinate and lead the 5 years business plan ensuring branch operations, analysis of investment projects and the modernization of the company, which had very few processes since it was established 17 years ago in Mexico, with static sales and low profit, as well as the need to attract and retain talent. Reach a new agreement with employees, authors and suppliers. Define strategy aligned with global and regional priorities managing a team of directors in Mexico and CA (+150 employees). Member of the board of directors.

comercial and marketing director

ediciones sm

2007-1 - 2012-8 · 5 yrs 8 mos

Lead the Marketing Plan and the commercial campaign trough a team of 6 regional sales managers, and marketing, educational services, marketing intelligence, special accounts, trade and exports managers. Team +120 people. Achieve the sale objective in five markets and 6 product lines. SM and UDP (launch of a new brand in the ELT market). Steering committee member.

financial analyst

roche

1994-7 - 1997-1 · 2 yrs 7 mos

senior consultant

independent business consultant specialist in sales and marketing

2014-10 - Present · 12 yrs

* Consultancy in distribution and retail company. * Development and training of sales teams and marketing strategies * Leadership of business agreements with Colgate, Kimberly Clark, Nestle, 3M and other. * Movistar distribution growth agreements. * Energy drink re-launch strategy.

business manager

mcgraw-hill education

2000-7 - 2006-12 · 6 yrs 6 mos

* Contributed in strategic planning, reporting to LA VP, by doing market analysis, reviewing marketing plans and new business channels and each division and pricing definition * New Business Development, mainly in institutions for Higher Education and Professional divisions. * Coordinated market research, graphic design, advertising and public relations campaign. * Selected and published 30 new titles (Marketing, Sales, Management and Leadership) and increased the profitability of this business line by 25%. * Managed the execution of the financial statements and other financial reports suggesting improvements and careful selection of investment projects leading to improved operating cash flow by 17%.

marketing controller

merck

1997-2 - 2000-7 · 3 yrs 6 mos

* Coordinated the use of software for planning and marketing investment optimization and promotion (MIRRIAM). * Collaborated on the product launch to the sales force and the medical community as well as the coordination of market research to define the marketing mix. * Led the implementation of the multidimensional database management system (Oracle Hyperion Essbase) and financial projections.