Sergio Munoz

Senior Vice President of Sales, Canada @ SRG

About

With over 20 years in the branded merchandise industry, I’ve had the privilege of working on both the supplier and distributor sides — and I’m proud to bring that full-circle perspective to my role as Senior Vice President of Sales – Canada at SRG (St. Regis Group). Most recently, I spent 15 months on the distributor side, leading sales and marketing at Add Impact. That time gave me a front-row seat to the real-world challenges our distributor partners face — and now, I’m back on the supplier side with a renewed focus, fresh ideas, and a deep understanding of how we can better support our clients. Prior to that, I spent 14 years helping build Debco into one of the industry’s top-performing suppliers, including through its transformation under HPG after the 2018 acquisition. I’ve also had the honour of being named to PPAI Media’s #Online18 — a recognition that speaks to how much I value innovation and connection in everything I do. Joining SRG (PPAI 230188, Platinum) — ranked No. 22 on the PPAI 100 — feels like the perfect next step. I’ve always admired the company’s grit, growth, and Canadian roots, and I’m excited to help drive results alongside a team that shares my passion for excellence in branded merchandise. Whether you’re a partner, a peer, or someone new to the space — I’d love to connect. I’m here to collaborate, build relationships, and deliver smart, strategic solutions that move business forward. 📧 sergio@stregisgrp.com 📞 +1 (647) 203-5604

Country

Canada

City

Vaughan

Industry

Consumer Goods

Skill

Social Media Marketing, Digital Marketing, Public Relations, Business Strategy, Business Development, Data Analysis, Marketing Management

Experience

Senior Vice President of Sales, Canada

SRG

2025-3 - Present · 1 yr 7 mos

Toronto, ON

Vice President of Sales

Add Impact Inc.

2024-1 - 2025-3 · 1 yr 3 mos

Woodbridge, Ontario, Canada

At Add Impact, I served as Vice President of Sales & Marketing, where I not only drove strategic growth but also took on the role of team coach — mentoring account managers, leading sales training sessions, and helping the team level up both individually and collectively. My time on the distributor side gave me a front-line view of client challenges and program execution, allowing me to better understand what partners need from their suppliers. It was a transformative experience that sharpened my leadership approach and deepened my industry insight.

Vice President of Business Development

Debco

2009-9 - 2024-12 · 15 yrs 4 mos

Concord, ON

During my 14-year tenure at Debco, I held the role of Vice President of Business Development, where I played a key part in driving the company’s growth and evolution within the branded merchandise space. While my core focus was strategic sales and expanding our business footprint, I also leaned heavily into social media marketing, brand storytelling, and relationship building — both with clients and industry peers. I was deeply involved in positioning Debco as a thought leader and partner of choice, especially as we navigated our transformation under HPG after the 2018 acquisition. My time at Debco shaped much of who I am professionally — strategic, creative, and always focused on building meaningful, long-term partnerships.