sergio moreno

account manager

About

More of 10 years of experience in AirConditioning, Big appliances and electronics into the Spanish market, with top leader companies. Big experience in New Model Business Generation and Refrigeration Engineering with many contacts within industry, services and distribution. Domain expertise in: Launching and development of new products and services. Development of B2B - B2C model businesses. Six Sigma Green Belt Certified High level of knowledge and experience in HVAC, Refrigeration, technical products, ON/OFF and mobile marketing & sales field strategy. Expertise in team training, development & management Expertise in salesman and sales & marketing managers, search & selection.

Country

spain

City

madrid

Industry

consumer goods

Skill

b2b, business development, negotiation, lead generation, management, sales, product launch, budgets, leadership, mobile marketing, mobile applications, six sigma, trade marketing, b2c, sales management, key account management, product marketing, new business development, fmcg, marketing management, gerencia de ventas, marketing comercial, presupuestos, desarrollo empresarial, liderazgo, ventas, marketing de productos

Experience

madrid area manager

mill aplications company

2012-10 - 2014-1 · 1 yr 4 mos

Drive the Marketing and Sales activities in the Center Area of Spain. The core business of this company is the development and sales of mobile marketing apps using Android and IOS platforms for B2B and B2C companies. With an innovative development, BLUUMI allows to the medium and small companies in Spain, to have their own mobile application, such as big companies around the world, but a minimum cost, even subsidise using the available funds for training&education into Tripartita Fundation.

consumer channel sales director

haier europe

2008-10 - 2012-2 · 3 yrs 5 mos

* Drive the consumer channel sales ( white goods and airco ) with a sales team plus 2 KAM in the Spanish market. * Top level negotations with Key Accounts * Responsible for the margin trought sales and discounts * Definition of the product portfolio in Spain * PSI * China factories negotations, feedback and report

sales manager

ge-lsy company

2006-1 - 2008-1 · 2 yrs 1 mo

* Create and develop customer network in Spain * Product list and tariff definition * Negotiate with OEM suppliers * Reporting to HQ * PSI Management * Budget definition * Development of the sales force * Negotiation of commercial agreements with Key Customers

sales manager

ge lighting appliances

1998-1 - 2006-1 · 8 yrs 1 mo

account manager

electro mercantil

strategic project manager

blue energy españa

2014-4 - Present · 12 yrs 6 mos

This company start their activities in Spain, introducing their innovative saving power solutions for the HVAC industry. Their main product is an Adiabatic Pre-cooling Panel solution, which allow strong saving consumption for electric power (minimum of a 20%), in any big HVAC unit. I join to this company as a Strategic Project Manager, with the target to introduce the product in big end-users and large accounts into distribution, installers, hospitals, real state owners, etc., and manage the spanish operation. www.blue-energy.es