Sergio MANUEL

Vision Sales Engineer @ SICK Sensor Intelligence

About

Sales Manager with 15+ years of experience in computer vision product sales and international operations management. Proven track record in optimizing direct and distributor sales, cultivating partnerships, and retaining key accounts. Strong strategic thinker with expertise in expanding networks, implementing pricing models, and managing vendor relations. Self-motivated leader focused on driving profit growth and expanding market territory.

Country

Spain

City

Barcelona

Industry

Industrial Automation

Skill

Marketing Strategy, KPI Implementation, Business-to-Business (B2B), International Sales, Sales Operations, Product Management, Sales, Product Development, Engineering, Project Management, New Business Development, Business Development, Sales Management, International Sales & Marketing, Machine Vision, Machine Learning, Computer Vision, Industrial Automation, Sales Presentations, Technical Presentations

Experience

Vision Sales Engineer

SICK Sensor Intelligence

2025-12 - Present · 10 mos

Barcelona, Catalonia, Spain

EMEA & LATAM Sales Manager

Specim, Spectral Imaging Ltd.

2020-10 - 2025-11 · 5 yrs 2 mos

Barcelona, Spain

- Management and support of EMEA distributors - Acquisition and management of new direct customers - Participation in trade fairs including lead tracking

Head of Sales International

Photonfocus AG

2014-10 - 2020-9 · 6 yrs

Lachen, Switzerland

- Support for the establishment and expansion of the subsidiaries in Spain, Canada, and China - Hiring, training, and support of new employees in the sales team - Management and enlargement of worldwide distribution network - Acquisition of new customers worldwide - Selection of international fairs - Organization and participation in trade fairs including lead tracking - Specialist presentations at international conferences - Supervision of the corporate identity of Photonfocus AG - Writing and sending newsletters (mailing campaigns) - Maintenance & tracking of the price lists - Support the introduction of a new CRM - General organizational activities for the internal process

Managing Director and Sales Director (Spanish office)

Photonfocus AG

2015-10 - 2020-2 · 4 yrs 5 mos

Barcelona Area, Spain

- Set up and management of the company as a subsidiary of Photonfocus AG in Spain. - Human resources management. - Search and management of the product portfolio (#VC, #Kowa, #LUCIDVisionLabs, #Z-Laser...). - Set up, management and expansion of the network of integrators and builders of national machinery. - Management and training of new employees in the sales department.

Head of International Sales (Canadian office)

Photonfocus AG

2018-11 - 2019-10 · 1 yr

Ontario, Canada

- Support the set up of the company as a subsidiary of Photonfocus AG in Canada - Participation in trade fairs - Training of new employees in the sales department

Business Development Manager

Neural Labs

2013-1 - 2013-11 · 11 mos

Barcelona, Spain

- Sales of Software Development Kits for License Plate Recognition. - National and international expansion through the search and acquisition of new accounts and distributors in Spain, Europe and the USA. - Introduction of new products to integrators and distributors. - Collection of requirements and market needs to help the evolution of the products developed.

Regional Sales Manager

STEMMER IMAGING

2007-8 - 2012-12 · 5 yrs 5 mos

Barcelona Area, Spain

- Set up and management of integrator's network in the southern part of Spain. - Sales of different camera technologies and brands (like AlliedVision, IDS, JAI, MIKROTRON, SPECIM, PHOTONFOCUS, LMI, MVTec, StemmerImaging, Xenics, & DALSA). - Technical prescription of complete vision systems. - Introduction and demonstration of vision equipment. - Specialists presentations at different automation and training events for university students, engineering companies and machine builders. - Attendance to national trade shows, lead generation and follow up.