Sergio Gonzalez Avila

Specializing in ecosystem growth for the Fintech sector. My focus is two-fold: cultivating deep engagement with our existing user base through data-driven CRM campaigns and building robust external pipelines by onboarding top-tier brokers and affiliates. I bridge the gap between automated retention and personalized B2B acquisition.

Responsible for all Digital Marketing strategy and execution for financial services related to BanCoppel and Coppel. Included all the phases of the customer journey and LTV for credit cards, debt accounts, afore, insurance, investments and money transfer business . Coordinate the activities and main projects with the building blocks such as: paid media, social media, SEO, content, influencers, own media (SMS, mail, WA).

Responsible of the Digital and affiliates marketing efforts with special focus on growth. Principal objectives: Increase the loans colocation though digital efforts Relationship and management of the affiliates Responsible for ASO, SEO, SEM and campaigns performance Looking for innovation & digital channels

Responsible for the Marketing efforts with special focus on digital sales. Principal objectives: Increase the credit colocation through digital leads. Improve digital environment and customer journey Create multi channel marketing campaigns

Responsible for managing marketing, advertising, promotional staff and activities at a company. Takes steps to measure, enhance, and enrich the position and image of a company through various goals and objectives. Duties of the National Marketing & CRM Manager include: - Managing all communication duties for the company and activities within the marketing department. - Provide post-campaign analysis and business information to knowledge of the results of the activities and thus ensure that the marketing team makes better use of the budget in future strategies. - Developing the marketing strategy for the company in line with company objectives. - Overseeing the company’s marketing budget. - Manage and improve lead generation campaigns, measuring results. - Preparing online and print marketing campaigns. - Monitor and report on effectiveness of marketing communications (Online and Offline). - Working closely with design agencies and assisting with new product launches. - Drive overall CRM and direct marketing.

Responsible for the planning and setting of plan budgets, as well as measures such as marketing ROI through post campaign reviews. Generate strategic marketing planning to ensure marketing objectives are aligned with business imperatives Key activities and decision making areas: - Lead the development of the Annual Marketing Plan in market, including proposals on planning marketing campaigns, budget, activity schedules and resources needed in line with the agreed Global - - Planning Process and the Global Brand and Marketing Strategies. - Update and provide metrics and business marketing Marketing Group (MG) through mandatory Marketing shipping Log. - Responsible for leading the improvement in accountability: 1) investment deployed for marketing initiatives and 2) the use of the accounts of the function

Responsible of providing support to Security and Fraud Risk in respect of MI and Finance, reporting and improve the internal process. Security and Fraud Risk Elaborate, track and coordinate all the MI and reporting to communicate risks related to Information Security Risk. Elaborate, track and review the local and Global ISR and Financial dashboards with HBMX heads and Subject Matter Experts responsible. Ensure all SFR areas are engaged and informed about all deliverables and reports are monitored against agreed goals. Elaborate, track and coordinate the AOP exercise and budgeting the provisions and expenses.

Portfolio Manager of Bradescard Mexico VISA Credit Card and Personal Loan portfolio of C&A store. Given under my responsibility the business strategy and product marketing surrounding. Product & Marketing Management features and benefits Commercial strategyand advertising personal loans Coordination of new developments and products Implementation of new channels of mass media communication (Social networks, e-mailing y SMS) Communication manager POS Management of budget

Assignment of mortgage and credit cards product marketing. Coordination and planning the launch of new segment HSBC Advance Creating new information materials for Premier and Advance segment