Sergey Glamazda

Sergey Glamazda

Chief Operating Officer @ TRUE LABS

About

Executive leader with 17+ years of experience specializing in Esports, Sports Betting, and iGaming. Proven track record in launching and scaling digital betting products, managing esports teams, media rights acquisition, and leading gambling start-ups. Expertise includes strategic growth initiatives, go-to-market strategies, operations optimization, and innovation in highly competitive digital environments. Successfully managed large teams (up to 230 FTE), consistently delivering revenue growth, user acquisition, and profitability

Country

Serbia

City

Belgrade

Industry

Gambling & Casinos

Skill

Customer Acquisition, CEOs, Cryptocurrency, Web3, Mobile Applications, Market Research, Nielsen, Analysis, Leadership, Management, FMCG, Marketing, Business Process Improvement, Competitive Analysis, CRM, Project Management, Account Management, Strategy, Marketing Research, Customer Insight

Experience

TRUE LABS

Chief Operating Officer

TRUE LABS

LinkedIn
2026-1 - Present · 9 mos
PARI

CEO of Pari Esports & Entertainment

PARI

LinkedIn
2023-10 - 2025-12 · 2 yrs 3 mos

Belgrade, Serbia

Managing esports betting vertical including: - media rights purchase and activation - team sponsorship - team JV and owned teams setup (Parivision) - brand and communication strategy - influence & streamers marketing - loyalty&gamification platform - user acquisition and retention Key deliverables: FTD, Esports turnover, RR, BHT metrics

GameBeat

Chief Executive Officer

GameBeat

LinkedIn
2023-6 - 2023-10 · 5 mos

Serbia

CEO of iGaming Provider (Slots/Crash) Key results: - expanded into 350 active operators - game engine update for cluster, gamble, crash features - production cycle optimized to 1 game per month - 70% growth in monthly GGR - company and office setup in Serbia

Liquid Mining

Chief Operating Officer

Liquid Mining

2022-5 - 2023-6 · 1 yr 2 mos

COO of crypto-start for Proof of Work coins and Bitcoin cloud mining. Total FTE: 100 Responsible for go-to-market strategy, product design, pricing model, legal setup and daily operations overseer. Key deliverables: - secured series A round funding - Liquid Mining product design e2e (product, financials, legal) - operational team recruitment and setup of delivery process maps - finalization of referral system and smart contract deployment - over 50k MAU users within 3 month after launch Direct reporting to founder and owner of the company

Virtus.pro

Chief Executive Officer

Virtus.pro

LinkedIn
2020-1 - 2022-5 · 2 yrs 5 mos

Moscow, Russian Federation

Management of Esports organization, including financial commitment (EBIDTA), sports results, fan-base growth and player transfers. Total number of employees and players 65 FTE's. Key results: - delivery of positive EBIDTA (tranformation from investment type of business) - teams in Dota 2, CS:GO, PUBG all are part of Top 5-6 team worldwide - launch of academy brand VP.Prodigy for both Dota 2 and CS:GO - launch of new rosters/teams with financial support from game publishers - acquisition and transfer of top players: FL1T, Yekindar, Nightfall, gpk. - growth of subscribers and impressions for organization owned media resources - Virtus.pro was Top-5 worldwide in terms of total Prize Money winnings

Nielsen

New Verticals Director (Sports, OTT, Auto)

Nielsen

LinkedIn
2016-10 - 2020-1 · 3 yrs 4 mos

Moscow, Russian Federation

A hybrid Commercial and Project/Product leadership role within Nielsen Russia. Corporate entrepreneur and start-up director of new verticals: Auto, Nielsen Sports, Nielsen OTT. Responsible for go-to-market strategy, B2B sales, team management and Client base expansion.

Nielsen

Business Unit Director

Nielsen

LinkedIn
2015-12 - 2016-11 · 1 yr

Moscow, Russian Federation

Sales team manager with 12 direct reports. Responsible for revenue growth, profitability increase, customer experience, new analytical tools deployment. Working back-to-back with: innovation, production, and finance departments in order to create “One Nielsen” experience and expertise for our Clients.

Nielsen

Operations Director Russia

Nielsen

LinkedIn
2014-7 - 2015-12 · 1 yr 6 mos

Moscow, Russian Federation

Responsible for all country retail measurement operational activities: FMCG reports production, new services design&deployment, process optimization, S&OP, P&L, etc. Leading team of 12 direct reports and 230 indirect, including partners from India and Hungary. Business partner of commercial and retail service team.

Nielsen

Client Operations Manager NEE & Operations Director Ukraine and Kazakhstan

Nielsen

LinkedIn
2012-7 - 2014-6 · 2 yrs

Kiev

Operations Director of Ukraine, Kazakhstan and Caucasus countries. In charge of production team, quality team, data validation, segmentation department, statistical operations, technical support team. In total 12 direct reports and 80+ indirect. Responsible of e2e production process overview, production planning, new product launch, budget management, recruitment process.

Nielsen

Group Account Manager

Nielsen

LinkedIn
2011-6 - 2012-7 · 1 yr 2 mos

Kiev

Customer support for selected premium clients and management of 3 Client Service Executives to meet targeted Revenue and Client Satisfaction level

Nielsen

Client Service and Sales Executive

Nielsen

LinkedIn
2010-12 - 2011-6 · 7 mos

Kiev

Nielsen

Junior Client Service and Sales Executive

Nielsen

LinkedIn
2009-11 - 2010-12 · 1 yr 2 mos

Sergey Glamazda's Contact Information

Email

******@***.com

Phone

(**) *** ****

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