Sergey Davydov

- Develop and execute a clear, strategic roadmap for digital transformation aligned with company business goals and vision - Lead the adoption and integration of innovative technologies to enhance business performance and increase value - Drive organization-wide digital initiatives, ensuring collaboration and alignment across departments including IT, marketing, and operations - Champion a digital-first mindset, fostering a culture of innovation and continuous improvement throughout the organization - Oversee the transition of analog processes to digital solutions, including products, services, customer experiences, and business models - Build and lead high-performing, cross-functional teams dedicated to digital innovation and transformation - Establish KPIs to measure the success of digital initiatives and monitor digital project portfolio - Collaborate with senior leadership to ensure digital strategies are integrated with strategic planning and resource allocation - Manage change and overcome resistance by implementing effective change management strategies and communicating the benefits of digital transformation - Promote data-driven decision making by leveraging advanced analytics and reporting tools - Ensure compliance with regulatory standards and cybersecurity best practices in all digital projects

Responsible for: - B2C digital products development as CPO - General IT department development from processes, agile methodologies and technology stand point - New IT company launch

McDonald's digital products development (Mobile App, Web site, CRM). https://vkusno.onelink.me/MRVi/xx6lsivt -7 Product managers and Developer team(~80) - Digital products vision development in the context of their impact on the business -Aligning the strategy and resources plan with executive teams -Digital roadmap management -Responsibility for the unit-economy of digital products -Organization of Agile(SCRUM) development 7 product owners team is responsible for: - Loyalty and offers - Mobile order and pay/Payments - Delivery - Segmented offers(CVM) and CRM - Kiosk - Integrations - Web Business results: - 32 million downloads - 6 million MAU - 30% digital sales penetration - higher average check and visits frequency compare to offline visits - 4.6 average rating in stores for Mobile app

MyAcuvue loyalty program (https://www.acuvue.ru/priobresti-kontaktnye-linzy/prilozhenie-myacuvue) Role: Product owner Team: - 12-25 developers (mobile, frontend, backend) - BA - SCRUM master Product features and technologies: - Web site for Pro/Admin (Angular, PHP, Java) - Consumers Mobile App (IOS,Android) - Consumers web portal (PWA Progressive web app) - Program Integration with key accounts (Optic stores) - Analytics. Sources: Google Analytics, AppsFlyer, MindBox CRM, MyAcuvue - Key Account integration - Promo offers mechanics (Kafka) - CRM: MindBox, SalesForce.com (Marketing cloud, Sales cloud) - CMS (Drupal) - B2B E-commerce portal integration Market volume: TAM: 35.9 M (require vision correction) SAM: 25.3 M (use vision correction) SOM: 2.4M wearers (contact lens wearers) Current Market share: ~70% ~ 2M + consumer registrations MyAcuvue coverage: ~ 53% Current results: - 600K MAU ~ 20% of purchase with loyalty program - 1500 active legal entities - 2300+ optic stores - 338 cities

Adoption of global platforms -expected to play an active role in reducing the risk of creation of unrewarded complexity during E2E Transformation in the Markets. -Every deviation should be clear documentation evidencing that all avenues has been investigated and exhausted before a deviation has been approved. The associated business benefit should also be made transparent. -The smartness with which the deviation is managed is also an important measurement on the effectiveness of the role. In the best case scenario, it should be a standard API based integration into a SaaS provider Reduction of Local for Local Solutions -Keep a clear inventory of Local for Local Solution and associated roadmap -Continuously look for ways and means to deploy global solutions Manage Last Mile Solution Life Cycle -Design with global colleagues the solution architecture from a market point of view. -Identify, design and deploy SaaS solutions where possible to manage local legal/fiscal requirements -Keep an outside in view to look for ways and means to reduce the overall TCO Business Improvement Initiatives -With the in-depth understanding of E2E Processes and associated IT Platform functionalities, the IT business specialists are expected to : -Identify potential areas of improvement with significant value realization -Supporting the BPO/BPE community with input on technological possibilities -Proactively bringing in outside in view and x-Market best practices -Actively support change management and adoption within the process domains. -Provide consultancy on global and market relevant insights to the market leadership & ITBP to formulate the solution strategy. Supporting revenue growth thru technological integration -Considering the importance of connected devises and solutions, the role is expected to play significant role in providing consulting support to market teams. Products: SFDC(Sales,Service), SAP C4C, Service Max, Google Analytics, Sprinklr

Accountable for all IT services provisioning to a site/cluster/ Market. Russia, Central Asia Market (Russia, Ukraine, Belarus, Kazakhstan): about 1000 employees. 4 indirect report employees • Run all site IT operations • Project management • Covering internal and external Service Providers • All application services (Global, Regional and Local) • All infrastructure services (Global, Regional and Local) • Acceptance of new services in operations • Manage the Lifecycle of the local IT services and contracts • Contribute to site reporting • Contact on operations towards site management and/or ITBP and/or IOM • Maintaining Site specific knowledge • Knowing business processes, site masterplan • IT assets and configurations • EDI integration with SAP (POS data) • Escalation management : triggering and tracking user escalations • Bringing together different IT services and suppliers (Global, Regional and Local) • Organizing complex incident resolution • Validating site performance information of suppliers • Providing supplier performance feedback to Supplier Performance Mgrs • Contracts Management for site contracts • Participate in projects that require site and/or site IT knowledge • People management • Financial responsibility for local delivered services and contracts. management • Cost reduction initiatives management • Collaboration with business partners/management team to evaluate business needs, business process automation possibility and "translate" it in technical requirements to find/develop solution. • Productivity/collaboration tools consultancy.(SharePoint,Lync,Addobe connect, Webex, Mobility applications etc.) • LEAN projects with the business as IT representative • Adoption of current IT application/tools with 3rd party vendors involving, alternatives research to increase application/tools usage efficiency

KARs: - Service desk management(3 person). Ensure on site support is provided in line with SLA. KPI support( Incident management >90%). Satisfaction survey results on the highest level.(>90%), NPS. -Overall IT satisfaction, EUSS comments follow up. -Business needs discussion,consultancy as Business partner backup. -Take part in IT infrastracture projects(Datacenter relocation, One print(Xerox). Roll out, SLA and support structure are in place for Russia, Central Asia region. -Define, implement and communicate a portfolio of services of Cluster Support, including regular and on-demand reports/services -Define, generate and maintain a structured META-list of Cluster and site info in order to react more efficient on questions by PL’ -Offering support to Cluster Management and Site IT Delivery managers with regards to the creation and interpretation of reports dedicated to: ∙ Data Management ∙ Cost Management ∙ Service Level management / End-User satisfaction -Offering support between Cluster and rest of Philips IT Infrastructure organization with regards to ∙ PMI Activities ∙ Project management activities ∙ Quality and Process support -Maintain Quality and dashboards (frameworks, reports, make follow up) -Create bulletins, trainings for end-users. -Take part in One IT Customer days. -Organize Onboarding process.

-Participation in Global Release Managers Meetings. -Responsible to ensure that implementations of intended changes are planned in line with cluster business (time) requirements, Change and release policy compliance. -Provide clear and adequate IT-Infrastructure and IT-Application information to the end-users in the cluster (to the right people in the right language) within the scope of EUC defined policy and processes -Develop cluster Operational Communications Plan in collaboration with the Cluster IT Infrastructure Manager and Application team leads. -Improve engagement and productivity of the global Philips community by providing relevant information and services by delivering the right information at the right time, to the right audience in the right language -Work closely with local Site IT Delivery Managers and Application team leads to determine audiences/channels/translations for communication in accordance with the EUC Operational Communications Policy and Processes -Support the creation, translation, distribution and publication of communications to meet local requirements -Ensure any translation of the content of end user communication is relevant and easy to understand for the end user. -Coordinate distribution of the message, to end user community in the cluster with local Site IT Delivery Managers and Application team leads -Update End User Communication and Operational Communications SharePoint databases with local language translation of the message relating to global communications and cluster messages for cluster/local specific services -Actively look for and facilitate improvements of the overall communication process. -Champion customer responsiveness and adopt culture of growth by developing procedures and reporting on customer feedback and feeding the customer feedback into our processes and procedures and adapting our way of working