Serge Meulenbelt

Supporting high-volume guest operations during peak periods across multiple departments including logistics, accounts, compliance, and customer service — with a focus on Dutch-speaking markets. Provided concierge-level post-sale support to guests in both Dutch and English across service and logistics workflows Collaborated cross-functionally to streamline issue resolution and improve fulfilment processes Assisted in refining guest journey communication and operational SOPs to align with local market expectations Ensured consistent performance across service KPIs and helped reduce response times during seasonal spikes Contributed to localisation and process improvement efforts across the wider EMEA guest experience function

Leading UK & Ireland operations for an international wellness and nutraceuticals company. 🔹 Developed and executed go-to-market and expansion strategies for direct sales and e-commerce channels. 🔹 Streamlined regional logistics, fulfilment, and compliance frameworks, supporting multi-market distributor networks. 🔹 Rolled out customer retention, loyalty, and upsell programmes to drive recurring revenue in a subscription-based model. 🔹 Partnered with senior stakeholders to align operational KPIs with commercial growth targets.

🔹 Supported scale-ups and SMEs across wellness, FMCG, and DTC sectors. 🔹 Advised founders and COOs on restructuring, cost reduction, and scalable workflow design. 🔹 Delivered business improvement plans focused on operational transformation, customer journey, and team performance. 🔹 Created investor-grade decks and operational playbooks for growth funding rounds.

🔹 Oversaw digital operations, CX, and compliance for a high-growth fintech and blockchain platform. 🔹 Scaled recurring revenue from £500K to £2M/month by optimising workflows and onboarding. 🔹 Led rollout of CRM, compliance tooling, and automated customer lifecycle journeys. 🔹 Built reporting dashboards and KPI frameworks to improve service quality and conversion.

Led pan-European operations (8 markets) including retail, e-commerce, and B2B distribution. 🔹 Executed a multi-market restructuring and turnaround programme post-acquisition. 🔹 Implemented ERP, CRM and reporting systems to enhance cost control and transparency. 🔹 Collaborated with C-suite on M&A transition and process optimisation.

🔹 Oversaw operations, fulfilment, and customer service across multiple European countries. 🔹 Introduced lean process improvements, reducing service response times and error rates. 🔹 Supported cross-border logistics alignment and regional SOP development. 🔹 Worked closely with HQ teams on compliance, reporting, and regional performance insights.

Managed customer service, training operations, and logistics across 6 countries. 🔹 Grew regional revenue from €50M to €100M through enhanced service models and team performance. 🔹 Rolled out ERP upgrades and led cross-functional training programmes for staff. 🔹 Developed KPIs and feedback loops that directly impacted customer satisfaction and retention.