Yuchen Zhao
Marketing Specialist @ SmartDeer
About
Hi! I’m a dynamic digital marketing professional based in Los Angeles, with hands-on experience in social media strategy and brand operations, I combine data-driven insights with creative storytelling to drive growth and engagement. Passionate about using digital platforms to connect communities and spark meaningful conversations:))Core areas of my expertise include:• Event Campaign Management• Brand Partnerships • Data Analytics & Performance Optimization
United States
Los Angeles Metropolitan Area
Computer Software
Search Engine Marketing (SEM), Tiktok Marketing, Social Media Outreach, Affiliate Marketing, Operations Management, Graphic Design, Affiliate Management, E-Commerce, SPSS Statistics, Media Analysis, Creative Writing, Qualitative & Quantitative Research Methodologies, R (Programming Language), Strategic Public Relations Planning, Marketing Analytics, Social Media Communications, Social Media Optimization (SMO), YouTube Marketing, Final Cut Pro, Pre-production
Experience
Marketing Specialist
SmartDeer
San Jose, CA
Affiliate Marketing Manager
OverCast Digital
Los Angeles Metropolitan Area
Marketing Operations Specialist Intern
OverCast Digital
Los Angeles, California, United States
Digital Marketing Strategist
UNiTE Food
Los Angeles Metropolitan Area
Advocacy Intern
United Nations
New York City Metropolitan Area
Advocacy and Outreach intern at Office of the High Representative for the Least Developed Countries,Landlocked Developing Countries and Small Island Developing States (UN-OHRLLS)
Affiliate Marketing Specialist
New Beginnings Global
Glendale, California, United States
TikTok Affiliate Marketing
Media Public Relations Intern
Weber Shandwick
Shanghai, China
• Help the client to craft News release and develop strategic digital marketing campaigns
Marketing Event Coordinator
China Netcasting Service Association Digital Audio Committee
Beijing, China
•Coordinate integrated media conferences include iQIYI, Youku, Douyin at 10th China Internet Radio& Video Convention
Communication Research Assistant
University of Illinois Urbana-Champaign
Champaign, Illinois, United States
• Assisting Professor Leona Su to identify trends and future growth potential for farmers market • Empirically examine social media strategies for encouraging consumer engagement and changing business mode to widen the consumer base
Digital Media Operator
Migu Music Co., Ltd
Shanghai, China
• Operated high-quality content of three accounts on Facebook. Collect social media data and generate users’ report for all accounts •Formulate marketing research for “Migu Meta universe” and “Migu Digital intelligence people”
Impact Marketing and Fundraising Fellowship
Covalent
Chicago, Illinois, United States
• Use social media and email tools to help non-profit client "Totally Positive Productions" raising money during Black philanthropy month.
Education
USC Annenberg School for Communication and Journalism
Digital Social Media
Key Courses: Introduction to Digital Media, Managing Technologies for Digital Media, Analytics and Research Methodology, Final Project Capstone.
University of Illinois Urbana-Champaign
Industrial and Organizational Psychology
Key Courses:, Social Media Analytics, Communication Analytics, Public Relation Strategics, Organizational Psychology, Social Psychology Method lab, Psychology of Personality Related Course project: Social Media Research on Sentiment analysis of depression on twitter, Psychology Research on Gender role and Competence in the Workplace.
Yuchen Zhao's Contact Information
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