Serena Yu
Director - Digital Assets Product @ Standard Chartered
Hong Kong SAR
Hong Kong
Financial Services
Equities, Derivatives, Middle Office, Investment Banking, Equity Derivatives, Fixed Income, Bloomberg, Structured Products, Valuation
Experience
Director - Digital Assets Product
Standard Chartered
Hong Kong SAR
- Funds tokenization with market leading TMMF /ETF models - Stablecoin model design with Stablecoin issuer, and enable the distribution services on Stablecoins - Tokenization on RWAs linking the investors and issuers as one stop service provider - Digital Assets Custody with wallet infrastructure design to support Cryptos and digital assets. - Add-on Services such as collateral and repo, linking DeFi and TradFi ecosystems to provide fluid liquidity flows - Advocacy with local regulators to pave the way for continuous innovations on Digital Assets space - Risk control framework and governance to build the bank grade Digital Assets services
Associate Director - Digital Assets - APAC Transformation Lead
HSBC
Hong Kong SAR
2023 - Now: APAC Transformation Lead in Digital Assets - HSBC Orion platform design and implementation - Digital Assets Custody target operating model design and implementation - Participated and Established the issuance flow for HKMA EVG2 & EVG3 digital bond issuance - Funds tokenization - HKMA Project Ensemble 2021 - 2023: Transformation Lead for Asset Servicing Utility Built out 2018 - 2021: Transformation Lead on Direct Clearing and Custody within Security Services
Assistant Vice President
Barclays Investment Bank
Hong Kong
Operations Transformation Lead and Project Management Asia Syndicate Operations Equity Derivatives Regulatory Reporting
Graduate Program - Trading Assistant
Goldman Sachs
London Area, United Kingdom
Cash Equity / Listed Derivatives / Money Market Middle Office and Support
Education
University of Bath
Management with Finance
Serena Yu's Contact Information
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