Serena Pitt

-Cotton Candy Events offers boutique event support in promotional staffing, event management, and creative concepts -Required to adapt to the roles and responsibilities of each activation, communicate key messaging, and effectively represent the brand -Provided with brand event and brand management training

-Organized events for LOCAL Life Magazine and company affiliates -Tasked with creating marketing and promotional content for social media platforms -Able to use many platforms (ie. Facebook, email, mail chimp, surveys, etc.) to convey various types of information and data analytics -Worked with industry leading advertisers to ensure satisfaction was met -Research and writing of articles focusing on local living in South Carolina, specifically Hilton Head

-Instructing swimming classes (kids, teens, and adult), using the Canadian Red Cross swim curriculum -Keeping student worksheets up-to-date, to ensure students are progressing -Filling out report cards after each session, to allow student and their parents feedback -Communicating with parents on child progress, to either congratulate great swimming or insist on more practice

-Work at the Ontario University Fair and both Laurier open houses -Provide campus tours to prospective Laurier Students -Send post tour emails to all tour group members to continue the conversation about Laurier -Be knowledgable about all academic faculties and campus life (e.g. meal plans, residence, athletics)

-Acted on a team of camp counsellors for the summer -Developed creative and interactive activities based on the weekly theme -Helped maintain a safe, inclusive and respectful environment for kids age 3-12

-Canvassing industrial buildings within a given area -Cold calling tenants regarding building and leasing information to create leads for brokers -Update the data base and maintain its accuracy using high attention to detail

-Lead classes containing children from ages 3-9 -Was responsible for creating an appropriate weekly lesson plan and music list per class -Used creativity and time-management to create dance routines

Sample Courses: -Event Planning and Management, Marketing Management, Applied Business Communications, Principles of Sport & Event Marketing, Non-Profit and Cause Related Marketing, Marketing Metrics, Principles of Marketing Research, IMC & Digital Media Fundamentals

Specialization & Minor: -Successfully completed a specialization in Digital & Cultural Theory and a minor in Psychology Sample Courses: -Public Communication, Digital Media & Culture, Human Resources Management, Risk Communication, Fundamentals of Finance, Marketing Management, Abnormal Psychology, Visual Communication & Culture