Serena Liang
Key Account Manager @ UGREEN GROUP LIMITED
China
Shenzhen
Computer Hardware
KOL Development, Social Media Marketing, Content Strategy, Trade Show Exhibitor, Product Marketing, Integrated Marketing, Go-to-Market Strategy, Competitive Analysis
Experience
Key Account Manager
UGREEN GROUP LIMITED
Shenzhen, Guangdong, China
Responsible for North American retail channels, currently focusing on Target (TGT)
Product Marketing Manager
UGREEN GROUP LIMITED
Shenzhen, Guangdong, China
Served as Product Marketing for NAS (Network Attached Storage) in B2B channels, responsible for KA channel launch. Focused on the North American market by leveraging market insights and aligning initiatives with regional objectives, integrating online and offline tactics to drive brand growth and sell-out.
Product Marketing Manager
Seeed Studio
Shenzhen, Guangdong, China
Responsible for product marketing of edge computing devices, IoT gateways, and sensors in the overseas market.
Marketing Manager
Seeed Studio
Developed and executed marketing initiatives, including blog releases, social media posts, and partnership announcements, while fostering relationships with Key Opinion Leaders (KOLs). Conducted market research to identify target customer needs, launched tailored marketing campaigns, and analyzed performance metrics. Monitored social media traffic to assess brand perception and optimize future strategies.
Serena Liang's Contact Information
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