Serena Koivurinta
Managing Director @ Fagerholm
About
Curating bespoke hospitality and event experiences at Fagerholm —a private, historical island in Finland’s Turku archipelago. Hosted, boutique accommodation blend sustainability, exclusivity, and Finnish culture for corporate and private groups. I lead Captium Group's start-up initiatives, support its PortCos, and collaborate with Nagu Distillery to bring small-batch gin to Nordic hotels and restaurants. Also seeking investment opportunities in Hospitality, Social Impact, National Security, and Real Estate globally. 10+ years experience across marketing, product development, venture capital, tech, and operations. Worked across industries including automotive, financial services, capital markets, eCommerce, insurance, wealth management, pensions, and manufacturing. BA in Marketing, MSc in Business Management from Imperial College and was part of Going VC's Europe Cohort 1.
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United Kingdom
Financial Services
Automotive Aftermarket, Product Marketing, Cost Accounting, Event Management, Event Planning, Conference Coordination, Corporate Events, Logistics Management, Procurement, Creativity and Innovation, Team Building, Working with Children, Planning, Negotiation, Mediation, Team Leadership, Communication, Teaching, Manufacturing, Web Content Writing
Experience
Managing Director
Fagerholm
Running a private island venture, offering bespoke and discreet hospitality with a focus on exclusivity, sustainability, and fostering the surrounding ecosystem.
Venture Partner
Borski Fund
Angel Investor
Alma Angels
Board Member
S&N Osakeyhtiö
Business Development and Growth
Nagu Distillery
The Spirit of the Archipelago. Nagu Distillery is a small-batch craft gin producer dedicated to creating exceptional spirits that celebrate the natural beauty and heritage of Nagu, Finland.
Investor
Captium Group
Investing in start-ups, industrial operations and SMEs requiring turnarounds, strong developments or commercial growth support, either as stand-alone investments or as part of the execution of business development or change programmes. Supporting portfolio companies and scouting global opportunities.
VC Scout
Borski Fund
Sourcing and evaluating pre-seed/seed/Series-A investments, with a focus on high-growth opportunities and exceptional female founders in the UK & Nordics.
Product & Design Lead
Caplin Systems
Greater London
Led the product and design team for an FX trading platform serving global banks (Tier 1-2). Drove strategy, recruitment, roadmap development, growth, pre-sales demos, and product launches.
Management Consultant
Deloitte Digital
Advised financial institutions (FTSE 100) on digital strategy, product development, and large-scale transformation projects.
Business Analyst
Deloitte Digital
Education
Imperial Business School
MSc Business Management (1st, Distinction)
University of Westminster
BA (Hons) Marketing Communications (First Class Honours)
Hanken School of Economics
International School of Helsinki
International Baccalaureate Diploma
Bi-lingual diploma, Plus certificate in Information Technology in a Global Society
Serena Koivurinta's Contact Information
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